“West Coast IPAs have been around for over 20 years, but the new ones are much less bitter, more aromatic, and brewed with a modern touch incorporating what we have learned over the last 20 years. In general, people are asking for these beers,” adds Josh.

“Sipping this tasty IPA is like wandering the aisles of Zupan’s – there’s crafty goodness at every turn,” said Josh Pfriem, Founder of pFriem Family Brewers. “We value our continued partnership with Zupan’s Markets, along with their ongoing commitment to bring customers exciting food and beverage choices from around the region.”

"We are proud to offer such a diverse and exciting beer portfolio this year, with something for every beer drinker & moment. Whether you're looking for a crisp and refreshing lager, an aromatic and hoppy IPA, or a nuanced barrel-aged beer, we have many styles we are excited to offer you in 2023," said Josh Pfriem, Brewmaster/Co-Founder of pFriem Family Brewers.