After nearly 15 years, Fremont Brewing Company updates the look of their beer and brand.
After 12 years the brewery that gave us B-Bomb, B-Bads, Head Full of Dynomite and Rusty Nail is shedding its old skin as part of a fresh look for their beers. With a strong focus the brewery is making changes both offline and online. Logo? Check! Can art? Check! Tap handles? Check! Website? Wait, website?! Check! Merchandise? Check! It’s all being redesigned!
image sourced from Fremont Brewing Company
Starting with the packaging, cans to laypeople, the brewery is making their beer standout with beer-specific illustration, color branding, as part of their new “wordmark”
We have experienced phenomenal growth over the past 12 years across many styles of beer. With this refresh we have created a new logo and wordmark that focuses our style into a packaging, website, tap handle, and beer logo universe that is cohesive. The refreshed look is an evolution, not a revolution, so our fans don’t have to worry; same delicious beer, just really cool new cans and box wraps.” Said Matt Lincecum, CEO, Fremont Brewing.
As part of the celebration, the brewery recently gave away a limited-edition pint glass, at their Urban Beer Garden. Released on January 19th, the glassware was available first come, first served. But the brewery isn’t done showing off their new look.
On January 23rd, between 12 pm and 9 pm, the brewery is releasing a small-batch Hazy India Pale Ale on draft. While you’re enjoying this UBG-exclusive, pick up some of their beers in the new packaging.
For those not in or around Seattle, keep your eye out for these new designs.
image sourced from Fremont Brewing Company
Finally, the brewery owes much of their new look to Portland-based design company, Parliament.
Vision, strategy, and creative intelligence for adventurous brands.
Parliament is a creative consultancy located in Portland, Oregon. Our clients help people experience life beyond the grid.
For more information, visit https://www.fremontbrewing.com. Fremont Brewing Company’s Urban Beer Garden is located at 1050 N 34th St, Seattle, WA 98103
###
About Fremont Brewing:
We are an independent, family-owned, award-winning craft brewery founded in 2009 to brew small-batch artisan beers made with the best local ingredients we can find…Because Beer Matters! Fremont Brewing is known for its barrel-aged beers including B-Bomb Imperial Winter Ale, The Rusty Nail, an Imperial Stout with Licorice and Cinnamon Bark and Bourbon Barrel Aged Dark Star Imperial Oatmeal Stout. Fremont’s year-round offerings include Lush IPA®, Golden Pilsner, Interurban® IPA, Sky Kraken Hazy Pale Ale, Dark Star Imperial Oatmeal Stout and creative one-off beers, such as its Head Full of Dynomite Hazy IPA Series and the Field to Ferment fresh hop series. Fremont Brewing…Because Beer Matters! www.fremontbrewing.com
