Reformulated and in 16-ounce cans, Bend Brewing releases Hophead Imperial IPA
Press Release
image courtesy Bend Brewing Company
Bend Brewing Company Launches Revamped Hophead Imperial IPA in 16 oz Cans
Bend Brewing Company is excited to announce the launch of the newly revamped version of Hophead Imperial IPA in 16 oz cans. This revamped iteration of BBC's seminal Imperial IPA modernizes the classic with a renewed focus on intense hop flavor and increased drinkability over bracing bitterness. Still loaded with copious amounts of our favorite hops including Chinook, Centennial, Columbus, Amarillo and Simcoe, Hophead embraces the idea that we can respect the past while looking to the future.
“Hophead is one of the beers that is synonymous with Bend Brewing Company. Like all beers it has shifted over the years but we felt the time was right to modernize it while still maintaining the soul of the original,” says Head Brewer Zach Beckwith.
Cans will be available starting Friday May 1st at BBC’s downtown Bend brewpub located at 1019 NW Brooks Street and will see distribution through Bigfoot Beverages and Running Man Distribution.
On Saturday May 2 join Head Brewer Zach Beckwith for the Oregon Brewers Guild’s Stay Home Drink Beer Virtual Beer Festival as he discusses the evolution of Hophead Imperial IPA through the years and gives an in depth tour of BBC’s 25 year old upstairs brewery.
