Parody: Seattle brewery Cloudburst Brewing indoctrinates a new generation of imbibers with a line of "Fuck AB-Inbev" newborn and toddler apparel.
Update: We’ve updated the title to be more transparent on the intent of the article. Also, we want to state here; the article was a parody for the sake of April 1st. A date commonly known as April Fools' Day.
Located just minutes from the Pike Place Market lies the city’s only “James Beard” Award nominated brewery, Cloudburst Brewing.
Known mostly for their award-winning IPAs, the brewery’s approach remains focussed on releasing unfiltered ales and lagers. Accompanying their beers, seemingly in lock-step with their approach to beer clarity, the brewery’s beer names are so random you’d think AI generated them. One only has to look at their Instagram to review the many names thought up by founding brewer and owner Steve Luke. Quick to jump in, a smiling Luke would opine they don’t take themselves seriously.
Today, the brewery is pleased to announce a new line of newborn and toddler apparel. Moniker'd with the phrase “FUCK AB-INBEV”, supporters of Cloudburst now have a way to share their support for mothers of fathers who drink beer.
When reached for comment, owner Steve Luke recognizes the clout of large breweries, like A-B/Inbev, towards up-and-coming imbibers. Which is why they are taking the grass-roots approach towards corporate beer.
"We know that the ability to hate is so much more nurture than nature, so we figured - get that anti big beer mentality at them as young as possible!"
It’s all part of a philosophy that is the antithesis of breweries, like Anheuser-Busch’s corporate approach to producing beer.
For those not in the know, the shirt he (Luke) wore in 2018 at the Great American Beer Festival awards in Denver (Colorado) inspired this new line of clothing. Back then, the shirt was a very public statement on his reaction to Anheuser-Busch purchasing his former employer, Elysian Brewing Company, and other indie breweries.
Which makes this announcement on brand with how Steve and the rest of the Cloudburst Brewing crew have carried themselves.
Releasing April 1st and available in multiple sizes, parents can purchase onesies in pink or blue. Or for toddlers, you can purchase a t-shirt, also in pink or blue. Those interested can reach out to the brewery via their social media (@cloudburstbrew) or their website.
