Seattle's Stoup Brewing Company releases the first canned beer from designer Sean Sfigaloa from KRFTWRK.
Like so many breweries, Seattle’s Stoup Brewing Company was forced to make radical adjustments to how they sold beer. As one of the numerous breweries with both a taproom and draft distributed throughout the region, the coronavirus forced them to change from a brewery and taproom with a limited amount of crowlers, bottles and cans to a brewery with more canned beer than ever before. But this decision wasn’t exactly a newly informed one.
While canning was always in the 2020 plans, Stoup Brewing wasn’t quite ready to launch when the March shutdown due to COVID-19 spun the brewery into emergency mode. But with draft sales essentially turned off, packaging beer immediately became critical to survival. “We had to scramble,” Co-Owners Brad Benson, Robyn Schumacher and Lara Zahaba concurred.
Under the ubiquitous “Hello My Name Is” label, Stoup sought a temporary solution to their future canning plans, until the brewery had the best design that represented the quality beers inside. After months of working with the designer, the brewery shared this about the new can design.
image courtesy Stoup Brewing Company
We are excited and ready to share these new cans because they look and feel like Stoup and are sure to resonate with anyone that has spent time in our tap room.
For Stoup it starts with their most popular beer, the brewery has selected their flagship Citra India Pale Ale, to be the first beer canned with the new design. Following this release, Stoup Brewing Company plans to release Pistol Fingers IPA, Mosaic Pale Ale, and finally German Pilsner.
A special thanks from the ownership goes out to their design partner, Sean Sfigaloa from the firm KRFTWRK.
image courtesy Stoup Brewing Company
For more information on Citra IPA, Pistol Fingers IPA, Mosaic Pale Ale, German Pilsner, or any of their other beers, visit www.stoupbrewing.com.
Stoup Brewing Company is located at 1108 NW 52nd Street in Seattle's Ballard neighborhood. For more information on Stoup Brewing Company, visit http://www.stoupbrewing.com.
About Stoup Brewing Company
Opened in 2013 by Brad Benson, Lara Zahaba, and Robyn Schumacher, Stoup Brewing is a family friendly craft brewery located in Ballard’s Brewery District. Revered for their dedication and innovation to the art and science of making beer, Stoup has garnered numerous awards and a devoted following. With up to 21 beers on tap, an inviting year round beer garden, and a rotating selection of food trucks, Stoup is a welcoming destination for the beer enthusiast of every level. Due to COVID-19 restrictions, all seating is outdoors, masks are required for entry and groups are limited to 6 or fewer! Stoup is open from 12-9pm Sun-Thursday and noon-10pm on Friday/Saturday. To learn more, visit www.stoupbrewing.com.
