This brand family builds on the success of Seattle Cider Co’s groundbreaking Light Cider, a pioneering craft light cider that carved a new sector in the growing cider landscape in 2022. Stepping into the spotlight, VIVID Light Cider will soon offer innovative, crisp flavors for cider enthusiasts including Tart Apple, Juicy Pear, Bright Cherry, and Fresh Peach.

“As much as we all love a good beer at Zupan’s, there’s no better way to welcome the cooler fall weather than with a crisp cider,” said Zupan’s Markets President and CEO Mike Zupan. “This super dry and floral cider is so versatile, it’s a food-lover's dream.”

As a company committed to giving back, Seattle Cider Co is proud to announce that a portion of the proceeds from Light Cider will be donated Pride Foundation (WA, OR, AK, ID, MT) and Center on Halsted (IL). Through this contribution, we aim to make a positive impact and support the tireless work of our community partners.