Once an exclusive at their taproom, Reuben's Brews announces Fruitfizz fruited hard seltzer.
For anyone over the age of 35, it’s hard to forget film, television, and sports featuring bottles of Perrier throughout the screen. Once considered an elitist beverage, consumed by Europeans and the rich, sparkling cider has been making a comeback. Some say it’s because the nation is slowly being nudged away from carbonated sodas and flavored beverages. While others argue that it’s more about calories than anything else. Whatever it is, the brewing industry in recent years hasn’t allowed sparkling seltzer to grow in popularity in isolation.
courtesy Reuben’s Brews
Maybe that’s why breweries throughout the region have been promoting their unique approach to so-called Hard Seltzer. From breweries like Deschutes Brewery, Rogue Ales & Spirits, and Public Coast Brewing; to as far North as No-Li Brewing or San Juan Seltzer, breweries are taking a swing at the seltzer market. But as a writer who has dipped their pink into the sparkling waters of hard (aka, alcoholic) seltzers, the most common issue experienced are ‘seltzers’ that leave a film on the palate and use fruit extracts. Recognizing this, Reuben’s Brews and breweries like them are taking a fresh approach.
“Innovation is the heart of our brewery, and Fruitfizz is the result of a lot of experimentation and exploration by our brewing team,” said Adam Robbings, Co-Founder of Reuben’s Brews. “There’s a lot of Hard Seltzer in the market today, but with Fruitfizz we believe you’ll taste the same balance and drinkability that’s the hallmark of everything we brew at Reuben’s.”
Initially released in small batches, at Reuben’s Brews, the brewery is happy to (formally) announce the release of Fruitfizz, hard seltzer with a twist.
courtesy Reuben’s Brews
What sets Reuben’s Brews’ Fruitfizz apart from many other hard seltzers, is their use of real fruit in the brewing process. The result is an alcoholic beverage that is clear and colorless, 100 calories with no added sugar, 0 carbs, and only 5% ABV (alcohol by volume). Oh, and it’s gluten-free. Plus, with this announcement, the brewery is happy to confirm 1% of all Fruitfizz sales go towards the Reuben’s Brews Foundation.
With a focus on social justice, equal access to education, an improved environment, access to the arts, human rights, animal rights, and overall health, Reuben’s Brews Foundation is a worthwhile benefactor from each sale of Fruitfizz.
"Fruitfizz is a great example of our mission to ‘Pour Delight’ for our community,” said Grace Robbings. “And as the Foundation has proven, pouring delight can extend beyond what’s poured in the pint glass. The funds generated by Fruitfizz will be a huge boost for the work the Foundation is doing in the PNW and beyond.”
courtesy Reuben’s Brews
Available now are flavors Grapefruit, Lemon & Lime, and Orange Zest. Available in mixed 12-packs or individual 6-packs, here’s more information on each of these hard seltzers.
Grapefruit
Fruitfizz Grapefruit is brewed with fresh grapefruit zest for an experience of bright and pure grapefruit tartness.
Gluten Free | 0 Carb | 100 Calories | 0 Added Sugar | Vegan | 5% ABV
Lemon & Lime
Fruitfizz Lemon & Lime is brewed with lemon and lime zest and is the purest, freshest, crispest beverage we could dream up!
Gluten Free | 0 Carb | 100 Calories | 0 Added Sugar | Vegan | 5% ABV
Orange Zest
Fruitfizz Orange Zest is brewed with fresh orange zest for a bright, citrusy punch of flavor.
Gluten Free | 0 Carb | 100 Calories | 0 Added Sugar | Vegan | 5% ABV
Look for Fruitfizz available throughout Seattle and on tap at Reuben’s Brews’ main taproom.
For more information on Reuben’s Brews visit https://reubensbrews.com, their beer finder https://reubensbrews.com/beer-finder/, or to learn more about Fruitfizz visit http://www.fruitfizz.com
About Reuben’s Brews
Adam and Grace Robbings opened Reuben’s Brews in 2012, after an award-winning homebrewing career, naming the brewery after their first child, Reuben. At their family-owned brewery they brew from the glass backwards: designing each beer with intention, unbound by constraints. They know that making that extra effort is worth it. From their everyday favorite beers to innovative new releases, they help you grow your love of beer. Reuben’s Brews. Beer Unbound.
The Reuben’s Taproom (5010 14th Ave NW in Ballard) is open daily 12pm-9pm and the new Barrel House (1133 51st Street NW) is just a few doors up the street and is open 3pm – 9pm, Thursday through Sunday. The spaces have been updated for the times, featuring an expanded outdoor seating area and To-Go Store. They strictly adhere to all current state and local health precautions to keep their customers and team safe. Customers are invited to order online for contactless pickup at
reubensbrews.com/shop or stop by for walk-up purchase. The Brewtap (800 NW 46th St. in Ballard) is closed until further notice. Visit reubensbrews.com for details, and follow @reubensbrews on Facebook, Twitter, and Instagram for updates.
