Rise and shine for Rogue Ales' Fresh Roast Ale.

Press Release

Newport, Ore. – Roasting the Revolution isn’t easy, but that’s why Rogue Ales & Spirits doesn’t back down from a challenge. Rogue’s Fresh Roast Ale is a break from the norm, roasting Rogue Farms-grown barley in-house with a vintage coffee roaster. After roasting, the brewers rush the barley 273 steps to the brew kettle, creating the signature taste unlike any other beer on the market.

Rogue Ales grows, roasts and brews its own barley, all under one roof.

“We wanted to challenge ourselves to do something unique,” said Rogue President Brett Joyce. “Fresh Roast highlights every step of the brewing process. We took our Rogue Farms estate-grown barley, hand-roasted it, and walked 53 seconds to the brew kettle to capture the freshest taste of roasted barley.”

Fresh Roast features robust, roasted coffee notes without the addition of any actual coffee. It can be found on draft and in six pack 12oz. bottles now through February 2018. Find Fresh Roast using the Rogue Beer Finder and for more information on the Roast-Your-Own Revolution visit Rogue.com.

Check out how Fresh Roast is made here.

Rogue Ales & Spirits

Rogue Ales & Spirits is an agri-fermenter founded in Oregon in 1988 as one of America’s first microbreweries. Rogue has won more than 1,800 awards for taste, quality and packaging and is available in all 50 states as well as 54 countries. Since 2008, Rogue has remained committed to saving the terroir of Oregon hops, barley, rye, marionberries, honey, cucumbers, and pumpkins one acre at a time by growing its own.


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