Brewery News: WA: Bellingham: B Labs endorses Aslan Brewing Company with B Corporations certification
Press Release
Aslan Brewing Company, a locally owned and operated 100% organic brewery, is proud to announce in January 2016 that it is the first company in Bellingham, WA to achieve B Corp certification, and is one of 4 in Whatcom County. The certification acknowledges the company’s commitment to social and environmental ethics, transparency and accountability. Aslan Brewing joins over 1,500 Certified B Corporations from more than 120 industries in nearly 50 countries with 1 unifying goal - to redefine success in business.
Certified B Corporations have met rigorous standards that measure a company’s impact on its employees, suppliers, community, and the environment. The designation places it among an elite, vetted group of companies committed to being a force for good and creating value for society beyond profit alone.
“Every decision made at Aslan Brew, no matter how small it may seem, must be made with a conscious mind. We understand that we are often gifted the power to influence our friends and neighbors, and there is nothing more sustainable than insuring that everything we do will benefit us all in the long run.” – Jack Lamb, Owner & CEO
In a nutshell, a B Corp inspires businesses to compete not only to be the best in the world, but to be the best for the world. Through a rigorous review and inspection process conducted by the B Lab, B Corps are required to meet higher standards of social and environmental performance and ensure that these standards are comprehensive and transparent. It's like a USDA Organic certification but for the whole business, not just the beer. Unlike traditional corporations, B Corps are legally required to consider the impact of their decisions not only on their shareholders, but also on their stakeholders (e.g., workers, suppliers, community, consumers, and the environment).
Creating a truly green business goes far beyond sustainable raw inputs and outputs. Rather, commitment toward preserving local management, helping the community, and respecting the needs of our own workforce are a few of the many elements that make a Aslan Brewing Company special.
“As we grow and our impact on the world becomes inevitably larger, we will continue to search for more ways to subsidize, or completely eliminate, the footprints we leave behind; there is no greater mission than that (and to brew really good beer, of course).” – Jack Lamb CEO
About B Corporations
Certified B Corporations meet the highest standards of overall social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. There are more than 1,500 Certified B Corporations from over 120 industries and nearly 50 countries with 1 unifying goal – to redefine success in business. B Corporations are leaders of the global movement of People Using Business as a Force for Good.
About B Lab
B Lab is a nonprofit organization that serves a global movement of People Using Business as a Force for Good. Its vision is that one day all companies will compete to be Best for the World and as a result society enjoys a shared and durable prosperity. B Lab drives this systemic change through a number of interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) promoting usage of Mission Aligned corporate structures to increase efficacy of social entrepreneurship and impact investing (more than 2,000 benefit corporations have been registered in the 27 states and District of Columbia that have passed benefit corporation laws); 3) promoting Measure What Matters campaigns to increase use of free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 20,000 businesses use B Lab’s free B Impact Assessment). 4) developing B Analytics, a customizable platform to help investors and institutions measure, benchmark, and report on the impact of the businesses with whom they work and in whom they invest. For more information, visit http://www.bcorporation.net, http://www.bimpactassessment.
The prestigious designation is awarded to companies which use the power of business to solve social and environmental problems and meet higher standards of social and environmental performance, transparency and accountability.
“Every decision made at Aslan Brew, no matter how small it may seem, must be made with a conscious mind. We understand that we are often gifted the power to influence our friends and neighbors, and there is nothing more sustainable than insuring that everything we do will benefit us all in the long run.” – Jack Lamb, Owner & CEO
In a nutshell, a B Corp inspires businesses to compete not only to be the best in the world, but to be the best for the world. Through a rigorous review and inspection process conducted by the B Lab, B Corps are required to meet higher standards of social and environmental performance and ensure that these standards are comprehensive and transparent. It's like a USDA Organic certification but for the whole business, not just the beer. Unlike traditional corporations, B Corps are legally required to consider the impact of their decisions not only on their shareholders, but also on their stakeholders (e.g., workers, suppliers, community, consumers, and the environment).
Creating a truly green business goes far beyond sustainable raw inputs and outputs. Rather, commitment toward preserving local management, helping the community, and respecting the needs of our own workforce are a few of the many elements that make a Aslan Brewing Company special.
“As we grow and our impact on the world becomes inevitably larger, we will continue to search for more ways to subsidize, or completely eliminate, the footprints we leave behind; there is no greater mission than that (and to brew really good beer, of course).” – Jack Lamb CEO
About B Corporations
Certified B Corporations meet the highest standards of overall social and environmental performance, legally expand their corporate responsibilities to include consideration of stakeholder interests, and build collective voice through the power of the unifying B Corporation brand. There are more than 1,500 Certified B Corporations from over 120 industries and nearly 50 countries with 1 unifying goal – to redefine success in business. B Corporations are leaders of the global movement of People Using Business as a Force for Good.
About B Lab
B Lab is a nonprofit organization that serves a global movement of People Using Business as a Force for Good. Its vision is that one day all companies will compete to be Best for the World and as a result society enjoys a shared and durable prosperity. B Lab drives this systemic change through a number of interrelated initiatives: 1) building a community of Certified B Corporations to make it easier for all of us to tell the difference between “good companies” and good marketing; 2) promoting usage of Mission Aligned corporate structures to increase efficacy of social entrepreneurship and impact investing (more than 2,000 benefit corporations have been registered in the 27 states and District of Columbia that have passed benefit corporation laws); 3) promoting Measure What Matters campaigns to increase use of free, powerful tools for businesses to measure, compare and improve their social and environmental performance (more than 20,000 businesses use B Lab’s free B Impact Assessment). 4) developing B Analytics, a customizable platform to help investors and institutions measure, benchmark, and report on the impact of the businesses with whom they work and in whom they invest. For more information, visit http://www.bcorporation.net, http://www.bimpactassessment.
The prestigious designation is awarded to companies which use the power of business to solve social and environmental problems and meet higher standards of social and environmental performance, transparency and accountability.
N.W. Beer Guide
