15 years in, Everybody's Brewing undergoes a refresh with new labels, a new logo, and several new releases.
Press Release
[White Salmon, WA, March 6th, 2023]. Everybody’s Brewing, a mid-size brewery out of White Salmon, Washington, announced today that it has completed a major rebranding, first unveiled at their pub in White Salmon, WA on March 4th, 2023.
Everybody’s Brewing was founded in 2008, on the principles of creating the highest quality craft beer, in a space where everyone would feel welcome. While this ethos remains the same, they wanted to elevate their visual presence to match the quality of their product. The full overhaul of their visual identity will be rolled out across all facets of the business, including packaged products, interior design, and online presence. The launch of the rebrand coincides with the release of four new year-round 12oz cans, and two new seasonal 16oz cans.
“We’ll still be the same Everybody’s,” said Everybody’s Co-Owner Doug Ellenberger, “but we recognize the importance of keeping our branding fun and relevant. The market has changed a lot in the 14 years since we opened, and we’re keeping up with those changes. We feel the new branding will appeal both to our day-one customers, and folks that haven’t yet thought to give us a try.” Says Ellenberger, “We take a lot of pride in the quality of our beer, and we are also really proud of our new look.”
The former branding, designed in 2008, featured a logo of people standing together with beers in hand – a very literal interpretation of “Everybody’s”. Over the years, the logo remained the same while aspects of artwork on their cans slowly, continuously evolved. This slow evolution allowed the company to grow, but they found the products becoming less cohesive over time. The new branding is not only an effort to tighten up their look, but a chance for the company to define and re-iterate who “Everybody’s Brewing” is, and what they stand for.
“We kicked off this project by exploring the mission and voice of our company, which was a really exciting aspect of the process for us.” Says Co-Owner Christine Ellenberger, “It was a chance to sit down and say ‘Okay, we know who we are, but how do we better define that share it with people?’ In the end, the most important thing was that we stay true to our core values: inclusivity, quality, fun, and community.”
The new branding has a clean, but retro feel, and maintains the playful aspect that Everybody’s is known for. This can be exemplified by 12oz cans of their new “Co-Pilot Pilsner”, featuring a joyful, animated dog hanging out the side of a classic pickup truck window.
Their new logo is a flag with an emblazoned “E”, and new slogan boldly states, “Beer For All.”
Ellenberger noted it’s importance, “The flag was kind of an ironic play; traditionally, they’re used to stake claim or ownership someone or something specific, but our flag stakes claim for everybody. We truly believe that craft beer is a community staple, one that everyone should be able to enjoy. Our new slogan drives that home. We make beer for everybody.”
Everybody’s will continue the celebration of their rollout, and your first chance to buy the new cans, at the following events:
PDX: 3/9 – Belmont Station
Vancouver: 3/10 Ben’s Bottle Shop
Tacoma: 3/14 – Peaks and Pints
Visit Everybodysbrewing.com to further explore the new branding and their new lineup of cans.
About Everybody’s Brewing: Founded in 2008, Everybody’s Brewing sits perfectly nestled on the cliffs of White Salmon, WA, overlooking the beautiful Columbia River Gorge. Inspired by the region’s premium hop and malt production, their beer offerings reflect the ever-changing trends and innovation within the brewing industry. The brewery’s pub features globally-inspired fare with great attention paid to high-quality ingredients and customer experience, with jaw-dropping views of its volcanic neighbor to the south: Mt. Hood.
