Reaching into Oregon to feature artwork from Portland's Rekkless Effekt, Mother Earth Brewing releases their latest Project X series, Conditioned Reflex.
With artwork inspired by nature and with a nod to the Pacific Northwest, Mother Earth Brewing Company is proud to have birthed another Project X series beer in Conditioned Reflex.
image courtesy Mother Earth Brewing Company
Starting with the label, made by Portland (Oregon) artist Corrie Clark, aka Rekkless Effekt, the brewery went with a restrained palette. Focussing on something “seemingly normal and familiar” the artist transforms it into something primitive and fear-inspiring. The result is that while the label seems scary, it portends falsely that unexpected things lie within. Or as the brewery and artist put it.
Conditioned Reflex features the soul-stirring artwork of Portland, OR-based artist Corrie Clark, also known as Rekkless Effekt. The metallic label showcases a rabid, salivating animal bearing its teeth, foreshadowing the drinking experience within.
Meanwhile, lingering inside, the brewers at Mother Brewing Company sought to create an inspired, West Coast-style Hazy IPA, that like the can is aggressive on the surface but restrained within.
Benefitting from a combination of Mosaic and Vic Secret hops, the brewers created a tropical Hazy with equal notes of pineapple and passionfruit aroma, and is both juicy and assertive. Reflecting on this beer, Chris Baker, Director of Brewing Operations, had this to say.
For the last Project X of the year we really wanted to create a beer that appealed to those looking for more oomph in a Hazy while not going totally off the rails. I think we were able to strike a nice balance between a West Coast IPA and the juicier offerings folks have come to expect. This is really kind of a hybrid IPA that should appeal to anyone that loves hops.
Now available everywhere you find Mother Earth Brewing Company beers, including their Nampa, Idaho, taproom. Look for Conditioned Reflex in both 16-ounce cans and on draft.
For more information on Conditioned Reflex, visit Mother Earth Brewing’s taproom in Nampa, Idaho, or seek it out via their ‘beer finder’ at findmotherearthbrewing.com.
About Mother Earth
Mother Earth Brew Co. develops hand crafted artisanal ales in year-round, as well as seasonal and specialty offerings. With multi-state as well as international distribution serviced by breweries in Vista, CA and Nampa, ID; Mother Earth’s award-winning beers help define and maintain the standard of excellence expected of independent craft brewers.
About Corrie Clark / Rekkless Effekt
Corrie Clark is an illustrator, photo editor, and nature photographer residing in the Pacific Northwest.
Ranging from professional client work to stirring personal works, Clark is inspired by capturing the natural world through her camera and the supernatural world through her editing and illustration - all with live music photography on the side, which sometimes bridges both worlds in a way, right?
