Celebrating the ascension of Buenaveza Salt & Lime Lager, to year-round status, Stone Brewing releases the Stone Michelada Mix.
Press Release
image courtesy Stone Brewing Company
ESCONDIDO, CA (August 3, 2020) – In early 2020 Stone Brewing launched the Stone Pilot Series to trial beers for a coveted spot on its national year-round lineup. Midway through the year, the second release in the series has proven itself worthy. Stone Brewing announces that Stone Buenaveza Salt & Lime Lager is here to stay, and to celebrate, releases its new companion, the Stone Michelada Mix.
The Stone Pilot Series was designed to trial new and out-of-the-ordinary beers. Stone Neverending Haze IPA, a low-ABV offering outsold projections and still may earn a spot in the 2021 lineup. In September, Stone will release a third offering that seriously challenges expectations and showcases the team’s innovation. However, the team will waste no time elevating the authentic Baja-inspired lager to full-time without any lapse in production and distribution.
In celebration of Stone Buenaveza Salt & Lime Lager’s success, Stone also announces the release of its Stone Michelada Mix. Not in the sauce business, but most definitely in the any-excuse-to-drink-a-beer business, Stone has perfected the mix of tomato juice, hot sauce, peppers and spices. The 32oz mix is available for $9.99 + tax and shipping at shop.stonebrewing.com. It will soon be sold in stores alongside Stone Buenaveza Salt & Lime Lager.
This month marked the sale of 100,000 case equivalents of Stone Buenaveza Salt & Lime Lager. In the Southern California market, sales of some packaging formats of the beer even rival Stone IPA, the company’s #1 selling brand. Beer drinkers have spoken: They think this cerveza es Buena.
“I’m an IPA guy, but this is a FANTASTIC lager, especially post run!”
- @m_mortensen
“Such a refreshing lager…….. perfect for micheladas or the beach.”
- @beats_brews_and_booze_
“I’d describe it as what a [insert beer name we won’t say] should taste like but without all the extra work of adding the right amount of lime & salt."
- @moose_drinks_craft
“Crisp, light easy drinking lager that pairs with warm weather, pajamas and thirst… quite nicely!"
- @thebeeradviser
“Salt and lime already included. Perfect for a quarantine day when all you can do is pelt your kids with water balloons Billy Madison style. Refreshing as hell with dope a** artwork.”
- @mccarlos24 was via quarantine.beerblog
“Very refreshing after a day on the beach working on my sunburn. Perfect blend of salt and lime. One doesn’t overpower the other.”
- @millercharlesc
And Stone’s very own Jeremy Moynier, Senior Manager of Brewing & Innovation says:
"Stone Buneaveza Salt & Lime Lager came out of our brewery at Stone Brewing World Bistro & Gardens – Liberty Station where we had the idea to create a Mexican Lager that really stood out. Additionally, we wanted the lime and salt added to the beer so you wouldn’t have to worry about adding that yourself. We were blown away by this beer as all the ingredients really work well together: fresh lime throughout, just the right amount of salt, and the perfect malt background that supports those aromas and flavors. It’s hard to just drink one of these and it’s perfect for a multitude of outdoor activities. We knew this beer was too good not to do something bigger with it. So, there’s no surprise that it had a successful test run in our Stone Pilot Series! We’re thrilled to be brewing it (and enjoying it ourselves!) year-round."
