Attention brewery staff, World Beer Cup registration begins October 29th
Press Release
Boulder, Colo. • October 22, 2019 — Registration for the world’s most prestigious beer competition, the World Beer Cup®, will open to brewers on October 29 and close on November 13. The World Beer Cup, often referred to as “The Olympics of Beer Competitions,” is presented by the Brewers Association and held every two years in conjunction with the Craft Brewers Conference® & BrewExpo America®. The upcoming World Beer Cup and corresponding Craft Brewers Conference & BrewExpo America will be held April 19-22, 2020, in San Antonio, Texas.
“The World Beer Cup is the pinnacle of beer competitions and the international gold standard for recognizing excellence in brewing,” said Chris Swersey, World Beer Cup competition manager. “It is a highlight to gather the international brewing community together to recognize exceptional brewers on a global stage and to generate consumer awareness for global beer styles and trends.”
Important Dates for Registration:
Oct. 29 – Nov. 13, 2019 | Brewery application window
Jan. 29, 2020 | Deadline for breweries to make competition changes
Jan. 29, 2020 | Cancellation/refund deadline for breweries
Feb. 17 – 26, 2020 | Non-US breweries: beer samples due to international consolidation points
March 9 – 13, 2020 | All breweries: beer judge samples due to Colorado
April 22, 2020 | World Beer Cup Awards Ceremony in San Antonio, Texas, USA
TBD | European World Beer Cup Awards Ceremony
Founded in 1996, the World Beer Cup began as a way to celebrate the global art and science of brewing. In 2018, more than 8,000 beers from 2,515 breweries, representing 66 countries, were entered into the competition. Beers were judged by an elite international panel of 295 judges from 33 countries.
Additional information on the application process is found on the World Beer Cup website. The World Beer Cup is made possible through the generous support of its sponsors, including 2020 presenting sponsor Siemens and partner sponsors Barth-Haas Group, First Key, MicroStar Logistics, and Sahm.
About the Brewers Association
The Brewers Association (BA) is the not-for-profit trade association dedicated to small and independent American brewers, their beers and the community of brewing enthusiasts. The BA represents 5,000-plus U.S. breweries. The BA’s independent craft brewer seal is a widely adopted symbol that differentiates beers by small and independent craft brewers. The BA organizes events including the World Beer Cup®, Great American Beer Festival®, Craft Brewers Conference® & BrewExpo America®, SAVOR™: An American Craft Beer & Food Experience, Homebrew ConTM, National Homebrew Competition and American Craft Beer Week®. The BA publishes The New Brewer® magazine, and Brewers Publications® is the leading publisher of brewing literature in the U.S. Beer lovers are invited to learn more about the dynamic world of craft beer at CraftBeer.com® and about homebrewing via the BA’s American Homebrewers Association® and the free Brew Guru® mobile app. Follow us on Facebook, Twitter and Instagram.
The Brewers Association is an equal opportunity employer and does not discriminate on the basis of race, color, national origin, gender, religion, age, disability, political beliefs, sexual orientation, or marital/familial status. The BA complies with provisions of Executive Order 11246 and the rules, regulations, and relevant orders of the Secretary of Labor.
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