Populuxe celebrates the packaging of their IPA and Cinderblock CDA with a Beer Can Derby.
Press Release
SEATTLE --- On Saturday, November 10th, to celebrate the can release of Populuxe’s award winning IPA & CDA, Populuxe Brewing will be hosting a Beer Can Derby. Create your own beer can car and race it down a pinewood derby track.
The entry fee is $10 and includes a starter kit to be provided the day of the event. Each starter kit includes everything you’ll need to create your racer: wheels, framing, axles and, of course and a can.
Race Day Schedule:
1 – 3 PM Build Time
3 – 6 PM Races – Races are single elimination and start on the hour.
The rules:
1. The can weight shall not exceed 5.0 ounces. The official race scale shall be considered final.
2. The overall length of the can shall not exceed 7 inches.
3. The overall width of the can shall not exceed 2 ¾ inches.
4. The can may be shaped or decorated any way that is desired.
5. The can must be freewheeling, with no starting devices.
6. You must use official wheels and axles provided, YOUR CAN CAR MUST BE BUILT ON SITE.
The prizes:
1st Place – 1 Year Membership in the 2019 Populuxe Mug Club
2nd Place - $25 Populuxe Gift Card and Populuxe Trucker Hat
3rd Place – Populuxe Growler plus $15 Gift Card
Most Artistic Car – Populuxe Hoodie
ABOUT THE BEER:
The CDA and IPA will be sold in 4 packs of 16 ounce cans with a limit of 6 four packs per customer.
Cinderblock CDA – Our Cascadian Dark Ale embodies the cognitive dissonance associated with "Black IPA". Citrus forward hops dominate the nose and complement the complex, spicy, nutty and slightly smokey malt flavors. Examples of true American Black Ale are hard to find, and we think ours stands up with the best of them! Specifics: 6.8% ABV – 70 IBUs – 45 SRM
Populuxe IPA – Our "flagship" ale if we had one, Populuxe IPA is a classic example of a Pacific Northwest IPA. Bright floral, pine and berry hop notes layered onto a crisp, unobtrusive malt profile. Firmly but smoothly bittered, our IPA satisfies aficionados and new craft drinkers alike. Specifics: 6.5% ABV - 80 IBU’s – 7 SRM
ABOUT POPULUXE BREWING:
Co-founders and husband/wife Peter Charbonnier and Amy Besunder started Populuxe Brewing in 2012. Peter had been a home brewer for many years and as his brewing equipment began to outgrow their garage, they began to seek out a commercial space. They found a slightly larger garage within two blocks of their longtime home in Ballard and after 8 months of rushing home after work to do demo and construction, filling out paperwork with various government agencies, piecing together furnishings and basically DYI'ing together a brewery, they opened the doors to their nanobrewery. They entire project cost the couple less than $30,000.
The immediate response was overwhelmingly positive with neighbors praising the quality of the beers and the casual and fun environment. Populuxe hosted family happy hours, live music, local artists and the best food trucks in town. Populuxe is also home to Ballard's largest beer garden.
In 2016 a larger space became available on the same lot and Peter and Amy decided to expand. In September of 2017, Populuxe moved across the beer garden to a state of the tasting room complete with a full arcade. This project cost a whole lot more than $30,000. Populuxe Brewing was named 2018 Small Brewery of the Year at the Washington Beer Awards.
