Sierra Nevada Brewing Company invites couples to enter their names for a chance at a "royal wedding" during the brewery's Oktoberfest in Chico, California.
Press Release
CHICO, CA — Sierra Nevada Brewing Co. will kick-off its annual Oktoberfest celebration with an expense-paid “royal wedding” at the festival for one lucky, beer-loving couple. The celebration is a nod the first Oktoberfest, which was held in 1810 to celebrate the marriage of Crown Prince Ludwig of Bavaria and Princess Therese of Saxony-Hildburghausen.
The brewery has its eye out for a couple whose love for craft beer matches their love for each other. Which couple is crazy enough to tie the knot September 27, 2019 at Sierra Nevada’s Chico, CA brewery?
“Love. It inspires our passion to create great beer and it certainly drives the human condition,” said Sierra Nevada spokesperson Robin Gregory. “We are taking Oktoberfest back to its origins as a celebration of the joining of two individuals and two families in front of 3,200 new friends.”
To enter, couples upload a video (one minute or less) making the case for why they’d be the perfect candidates to wed at Sierra Nevada's 2019 Oktoberfest. Fans will narrow it down to five finalists via social media, and a panel of judges will select the winning couple. Submissions can be made July 15-August 8at Oktoberfestwedding.sierranevada.com.
The winners will receive two round trip plane tickets to Chico, transportation from the airport, a honeymoon suite before and after the wedding, and food, drink, entertainment, and revelry for a party of 50 guests. The ceremony will go down during the festival before thousands of people.
Each year, Sierra Nevada collaborates with a German brewery on an Oktoberfest beer. This year, they’ve partnered with 200-year-old, family-owned Bitburger Brewery on an Oktoberfest with a secret blend of hops which has never before been shared outside the Bitburger brewery walls. The recipe features Siegelhopfen, AKA “sealed hops,” which complement the beer’s strong malt backbone. The flavors are married together with the help of a custom German yeast -- another house ingredient gifted for the first time ever.
“It has long been Sierra Nevada’s tradition to partner with a German brewer for our Oktoberfest offering, and that seems truly fitting given the roots of the event,” said Gregory. “Bitburger brings some very special ingredients to this year’s Oktoberfest that our festival guests and all Oktoberfest drinkers will no doubt love.”
About Sierra Nevada Brewing Co.
Inspired by frequent trips to the Sierra Nevada Mountain range, Ken Grossman founded Sierra Nevada Brewing Co. in 1980. Highly regarded for using only the finest quality ingredients, Sierra Nevada has set the standard for craft brewers worldwide with innovations in the brewhouse and in its sustainability efforts. The pioneering spirit that launched Sierra Nevada now spans both coasts with breweries in Chico, California and Mills River, North Carolina. Sierra Nevada continues to honor its mountain heritage through day-to-day sustainability efforts and programs like Pale Ale for Trails. The brewery is famous for its extensive line of beers including Pale Ale, Hazy Little Thing®, Torpedo®, Tropical Torpedo® and a host of seasonal, specialty and limited release beers. Learn more at www.sierranevada.com.
