Years ago, in the garage of the Loftus Ranches hop processing facility, whether Bale Breaker Brewing Company would be a reality you’d get a shrug from co-owners Kevin Smith, Kevin Quinn, and Meghan Quinn. But bowing to feedback from brewery luminaries like Sierra Nevada, Russian River, and Brooklyn Brewery; Bale Breaker opened its doors in 2013 to a thirsty Yakima County. Thus began Bale Breaker’s journey from garage homebrew to production brewery.
Eventually, another luminary came calling, during a chance encounter with a regional grocery chain looking for a flagship brewery to feature in their beers. No, this wasn’t a request to make their ‘house’ beer, instead, this was a call to carry their canned beers. The problem was the brewery didn’t have any cans to offer. That all changed in haste once the opportunity to be featured in stores from across the Yakima and Inland Valleys. And so began everyone’s fascination with canned beers with names like Field 41, Topcutter, or Bottomcutter. Today, of course, the brewery has released canned-editions of everything from their flagship Field 41 to the seasonal Leotta Mae.
Unfortunately for brewers like Bale Breaker, one minute you’re the hottest can on the shelf the next your overlooked like the background of a car chase in a Looney Tunes cartoon. Bale Breaker, recognizing that change is good, even for a brewery that’s almost six year’s old, has enlisted a renowned graphics design company to give their Field 41 Pale Ale, Topcutter India Pale Ale, Bottomcutter Imperial India Pale Ale, and Leota Mae India Pale Ale a face-lift.
For those who are pondering if Bale Breaker has “sold out” or is changing the recipes, the brewery has this to say.
Don’t worry, the classic recipes that define the core four will stay the same, but we wanted to sharpen our brand and make it easier to recognize as we continue to develop new recipes and expand our distribution.
Change is good, change is what our industry is all about – but we can’t appreciate change without paying our respects to the past. With this rebrand, we hope to do just that – tip our hats to the innovation that came before us but continue to modernize our craft through creativity and collaboration, and stock the fridges of Pacific Northwest beer lovers.
As part of driving awareness towards their new cans which will be a hit with can collectors and lovers over minimalism, the brewery is visiting Seattle, Spokane, and Portland starting December 7th. For those lucky enough to be down the street from the brewery, you can swing by between 12 pm and 9 pm during the brewery’s release party, November 21st.
ABOUT BALE BREAKER BREWING CO.
Bale Breaker Brewing Company focuses on handcrafted ales that showcase the world-class hops grown in the heart the Yakima Valley. Hops are in the family's DNA: the great-grandparents of sibling-owners Meghann Quinn, Kevin Smith, and Patrick Smith first planted hops in the Yakima Valley in 1932, the year before Prohibition ended. Over four generations, their love of hops has evolved into a passion for craft beer. Today, Meghann, Kevin and Patrick are in the midst of running an independent production brewery surrounded by their family’s hop fields, just down the road from where they were born and raised.