Zupan’s Markets selects Hopworks Urban Brewery in its Farm-To-Market Series

Press Release

PORTLAND, Ore … Zupan’s Markets has partnered with Portland’s Hopworks Urban Brewery (HUB) to release the seventh Farm-to-Market beer in its private label line. This Hazy style IPA is part of HUB’s rotating Hazy Series and highlights ingredients from Oregon-based farms. Featuring Strata hops, a new breed from Salmon-Safe certified Goschie Farms in Silverton, Oregon. This fruity tasting IPA has a citrus bouquet and is perfect to pair with your holiday dinners.

“Zupan’s Markets is excited to continue to explore the hottest beer styles with our exclusive Farm to Market line,’ said Zupan’s Markets’ President and CEO Mike Zupan. “The popularity of the Hazy IPA has exploded in the last year and together with HUB we have created the perfect one for the holiday season.”

This Hazy Style IPA is exclusively on shelves at all three Zupan’s Markets locations in 16oz can/4packs for $12.99. With only 140 cases produced, it will be available only for a limited time.

Christian Ettinger, Hopworks owner & brewer and the Hopworks team will sample the new Farm-to-Market beer alongside other HUB favorites at each Zupan’s Markets location on Friday, November 16 from 4-7 p.m.

“The Farm To Market series at Zupan’s Markets does a fantastic job of celebrating the relationship between farmers and delicious beer,” said HUB Brewmaster and Founder, Christian Ettinger. “Since day one we have enjoyed getting to know our local grocers and farmers in the Willamette Valley so this partnership with Zupan’s makes a lot of sense. The Strata hops are grown at Goschie Farms, one hour outside of Portland, and have an incredible dank flavor profile and tropical hop bouquet. We hope you love this innovative hazy IPA as much as we do!”

Profile: ABV 6.3%
Malts: Organic 2 Row 
Hops: Strata
Tasting Notes: Hazy IPA with loads of oats and wheat for a velvety smooth and thick texture. Resinous and fruity tasting Strata hops from Goschie Farms give this beer a juice-like character and citrus bouquet.

About Hopworks Urban Brewing
Hopworks Urban Brewery creates world-class beer and food with sustainable business practices that protect the environment and support the community. Utilizing organic malts and a combination of locally-sourced, organic, and Salmon Safe hops, the company’s 20-barrel brewery in Portland, and 7-barrel brewery in Vancouver, produce 13,500 barrels of beer and cider a year for HUB’s brewpubs and distribution throughout the West. Hopworks is a family-owned and operated business, the first Certified B Corporation brewery in the Pacific Northwest, a member of 1% For The Planet, and a gold-level bike friendly business.

About Zupan’s Markets
Founded by John Zupan in 1975, Zupan’s Markets is a local and family-owned gourmet market that has served Portland’s food-loving community for more than 40 years. Zupan’s Markets has three locations that focus on quality, selling everything from the best meats and wines to the freshest produce, baked goods, gourmet deli products, specialty foods, flowers and more, always emphasizing locally-sourced, artisan products when possible. For more information, visit www.zupans.com.