Pacific City, Oregon (September 11, 2017)—Registration is still open for the Pelican Brewing Company’s inaugural Pelican Brewing Salmon Run, Saturday, September 23rdat 10 a.m. Pelican’s first ever 5K and 10K run is a fund- and awareness-raiser for The Salmon SuperHwy, an ambitious salmon habitat restoration initiative in Tillamook County.
Runners can register online through Thursday, September 21, 5 p.m. and in-person at the Packet Pick-up event at the Tillamook Brewpub on Friday, September 22 from 11 a.m. to 8 p.m.
The race will start and finish at the Tillamook Pelican Brewery & Tap Room and runners will enjoy a post-race bash at the brewery featuring brewery tours, live music, food and crisp thirst-quenching Pelican brews.
Pelican last year brewed its award-winning Five Fin West Coast Pilsner especially to support the salmon recovery efforts. Oregonians can assist the massive effort to restore access to almost 180 miles of blocked habitat throughout six major salmon & steelhead rivers of Oregon’s North Coast by participating in the Pelican Brewing Salmon Run and of course drinking Five Fin! A portion of proceeds go directly to The Salmon SuperHwy.
“Pelican Brewing is proud to support The Salmon SuperHwy and since becoming aware of the project last year, we have been looking for more ways to increase awareness and raise funds”, says Jim Prinzing, CEO, Pelican Brewing Company. “We started that effort by creating Five Fin West Coast Pilsner, a beer we designed specifically for the initiative, and now we are really excited to host the Pelican Brewing Salmon Run to raise money and educate more folks about the need.”
The entry fee for the 5K is $45 and $50 for 10K through September 21 with free entry for children 5 years of age and younger. Everyone who registers receives an official race shirt and an official race pint glass. Those 21 years of age or older will receive a pint of Pelican’s Five Fin West Coast Pilsner (21 years and above). Runners under the age of 21 will be treated to a pint of Pelican Brewing Root Beer.
All participants will receive the following exclusive Pelican Brewing Salmon Run swag:
- Official Pelican Brewing Salmon Run race shirt
- Official Pelican Brewing Salmon Run pint glass
- Pint of Pelican Brewing Five Fin West Coast Pilsner (21+). Runners under the age of 21 will be treated to a pint of Pelican Brewing Root Beer
- Live post-race entertainment
For more information and for race updates, please follow the race social media pages: www.twitter.com/PBSalmonRun and www.facebook.com/PelicanBrewingSalmonRun.
Pelican leading private donations to the 93-project campaign
The Salmon SuperHwy project is a strategic and intensive effort across a six-river landscape to reconnect fish populations with the habitat they need to navigate and survive. Started in 2014, the $35.8M campaign is expected to run through 2024 to improve the habitat for salmon in 93 different locations throughout Tillamook County.
Hundreds of barriers in streams still create bottlenecks throughout Oregon's coastal watersheds—most are problem culverts at road crossings that contribute to flooding and road damage, along with some small dams and tide gates. Minimizing these impacts across a major landscape will come with significant, lasting benefit to fish and people, now and into the future.
“Pelican Brewing Company is a valued leader in our effort to raise awareness and funding to protect salmon in Tillamook County—which impacts all of us at some level,” says Terry Turner, Oregon Council Chair, Trout Unlimited. “We hope Pelican’s creative funding strategy will encourage other companies and organizations to join this very important salmon habitat restoration effort.”
Pelican is participating as a sponsor and donor of this ambitious and unique community partnership to design and construct culvert replacement to create healthy upstream fish habitats, reduce chronic flooding, improve recreation opportunities and stimulate the local economy. Other partners include a broad range of state and federal agencies, local business and agriculture, and local watershed councils. For a complete list of partners, please check the project website at: http://www.salmonsuperhwy.org
About Pelican Brewing Company
Pelican Brewing Company was founded in 1996 by Jeff Schons and Mary Jones in Pacific City with Oregon's only oceanfront brewpub. Celebrating its 20th year, the brewing company has created masterpieces like Kiwanda Cream Ale, India Pelican Ale, MacPelican’s Scottish Ale, Tsunami Stout and Doryman’s Dark. With the vision, creativity and brewing expertise of founding brewmaster Darron Welch, Pelican Brewing has won over 450 awards including a Silver Medal at the 2016 Great American Beer Festival, 2014 World Beer Cup© Champion Small Brewing Company and Brewmaster of the Year. Pelican Brewing currently distributes 22oz bottles, 12oz bottles in 6-packs, a new mixed 12-pack, and 50 liter and 20 liter kegs via a network of distributors in Oregon, Washington, Idaho, Nevada, Utah, Hawaii and Vermont. The company operates brewing and brewpub facilities in Pacific City, Tillamook and Cannon Beach.