PORTLAND, Ore... Kells Brew Pub, located at 201 NW 21st Ave., has rebranded itself as Kells Brewery, including the introduction of a new logo, an updated website, and renamed social media handles.
Originally established in August of 2012, Kells Brewery has seen massive success over the last five years. Its original intent was to produce three styles of beer in-house for the Kells restaurants in Portland and Seattle.
Today, the 10-barrel brewhouse has a standard lineup of eight year-round styles, a number of seasonals, and 500ml bottles of its IPA and Irish Red Ale on shelves at bottles shops and specialty grocery stores across town. The 10-barrel stainless steel brewhouse produced more than 1,200 barrels of beer in 2016, and is on track to produce over 1,400 this year.
“The brewery has really taken off, and now has much more of a presence outside of the pub than it did in the beginning,” explained owner Garrett McAleese regarding the reason behind the rebranding. “As we keep growing in distribution, it makes more sense to focus on the brand versus the venue.”
The brewery’s new logo features a clean Celtic knot in the shape of a shamrock, an homage to the brewery’s Irish roots. The logo is featured on all new pint glasses, menus and signage.
Coinciding with the rebranding, the brewery has announced its summer hours, with all ages welcome from 11:30am to 12am Sunday through Thursday, and 11:30am to 1:30am Friday and Saturday. It has also brought back the return of its popular late night happy hour.