Oskar Blues releases draft-only of GUBNA Imperial IPA to national markets
"Head of Brewing Operations, Tim Matthews, participates in GUBNA hop selection. " courtesy Oskar Blues Brewery

"Head of Brewing Operations, Tim Matthews, participates in GUBNA hop selection. " courtesy Oskar Blues Brewery

Press Release

Longmont, CO, Brevard, NC, & Austin, TX – Oskar Blues Brewery’s GUBNA Imperial IPA is back in the mix for year six with an emphasis on the sticky-icky and a hop punch-in-the-mouth.  

Every year Oskar Blues’ eccentric fellowship of deranged brewers work with hop growers to seek out the most potent, unique and mind-bending hop varietals of the season. By annually altering the hop bill, GUBNA continually reinvents itself while letting the best and brightest of these powerful flowers flourish. This year’s disestablishmentarian dankness comes from a blend of Azacca, Sterling, and Crystal hops hand-selected by sensory panels at each of OB’s three breweries. 

“The traditional hops beat out some newer, experimental varietals this year, which surprised many of us  here at OB,” said Tim Matthews, Head of Brewing Operations. “But the hops just spoke to the nearly 100 employees that participated in GUBNA hop selection and we must obey the rub.”

GUBNA clocks in at over 100 IBUs and at 10% ABV it's a beer that you better sit down to drink before it sits you down. Expect big zesty lime and orange flavors, with a spicy/herbal sweet aroma and all the dank you’d expect from the intense hop load. The GUB, as always, sits on a base of Rye, North American Pale, and Munich malts, which offers a smooth and flavorful backbone to support the gargantuan load of hops.

In an effort to preserve GUBNA’s finest quality, the freshness of its hops, the imperial IPA, previously featured nationally in cans, will switch to a draft-only offering across the country. 12 oz. cans will only be available for to-go purchase in the Colorado and North Carolina Tasty Weasel taprooms.

Free-flowing GUBNA goodness will be available nationwide on draft in bars from March to May while supplies last. Use our Beer Finder at http://www.oskarblues.com/beerfinder to load up.

The three-headed Tasty Weasel monster of Longmont, Brevard, and Austin will host release events simultaneously on Saturday, March 18th.  See below for details of each. 

Oskar Blues Brewery North Carolina

Oskar Blues Brewery Austin

Oskar Blues Brewery Longmont

About Oskar Blues Brewery

Founded 20 years ago in Lyons, Colorado, Oskar Blues Brewery launched the craft beer-in-a-can apocalypse with their hand-canned, flagship brew Dale's Pale Ale. Today, Oskar Blues is one of the fastest growing breweries in the country and operates breweries in Colorado, North Carolina and Texas. Oskar Blues produced more than  200,000 barrels in 2016 and Dale’s Pale Ale earned the nation's top-selling craft can six-pack at U.S supermarkets. The original craft beer canners continue to push innovation with creations like The CROWLER, Hotbox Coffee Roasters, B. Stiff & Sons Old Fashioned Sodas, Oskar Blues Fooderies and REEB Cycles. Oskar Blues is available in all 50 U.S. states, Washington, D.C., parts of Canada, Puerto Rico, Sweden, Spain, Chile, the Netherlands, Belgium, the U.K., Ireland and Australia.

The CAN’d Aid Foundation was formed as an immediate response to the flooding that devastated our hometowns of Lyons & Longmont, CO, in September 2013. In just three years, CAN’d Aid has contributed over $2.5 million to support its “do-goodery” efforts through Towns, Tunes, Treads + Trails and Love Yur Mama programs across the country.

 

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