Sockeye Brewing announces distribution into Japan

Press Release

Tokyo, Japan- December 4, 2017: Sockeye Brewing from Boise, Idaho has expanded its reach internationally. Recently, Idaho handcrafted Sockeye beers were packed and loaded onto a freight truck from the Boise packaging warehouse and sent to Portland, Oregon, where they were carefully transferred onto a shipping container before travelling over 5,000 miles by sea to Tokyo, Japan.

Following the arrival of the containers, Sockeye’s Director of Sales, Tylar Bell, landed in Tokyo to help launch the beers in true Idaho fashion. “We have a lot of tap takeovers and samplings lined up for my trip. The reception for our beers has already been way more than I expected,” explains Bell. Hometown favorites like Sockeye’s flagship Dagger Falls IPA, Power House Porter, and other year-round staples were accompanied by a couple of seasonal brews, rotating sours, and even some limited “Catch & Release” options.

The arrival of Idaho beers in Tokyo has generated a lot of interest online from Japanese beer enthusiasts, many echoing similar sentiments as Instagram user @sumire_ipa1031, who writes: “We moved to Tap Stand in Shinjuku, and I had some Dagger Falls IPA by Sockeye Brewing. IBU 100, but it’s not too bitter! Beautiful red, but it’s not too malty. It has a well-balanced flavor.” Sockeye’s Director of Marketing, Mark Breske notes: “It has been a lot of fun to read all of the beer reviews we are getting from clear across the world! Japanese craft lovers are super engaging and have really embraced our arrival.”

Future plans for Sockeye’s international expansion include exporting to Taiwan and possibly even Thailand. Sockeye is currently in seven US states and annually produces an average of almost 12,000 barrels.

About Sockeye Brewing: Idaho handcrafted Sockeye beers were first offered as a locally brewed beer option to surrounding bars and restaurants. Sockeye Brewing continues to grow with the rising demand for quality craft beer in Idaho and the rest of the northwest. Today, Sockeye Brewing is still deeply rooted in Idaho with two brewpubs in Boise. It is also one of the top producing craft breweries in Idaho and produces the biggest selling Idaho-made craft beer in the state. Learn more about Sockeye at http://www.sockeyebrew.com/.

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