Release: Oregon: Bend: Get It Now ... Crux Fermentation Project’s PCT Porter. Supporting the Pacific Crest Trail Association

image courtesy Crux Fermentation Project
Press Release

The Pacific Crest Trail provides a vibrant thread for hikers and horseback riders through Washington, Oregon, and California. Crux Fermentation Project’s beer is distributed in all three states (as well as in parts of Idaho and Colorado). Crux’s hometown of Bend, Oregon, is a favorite of PCT hikers who come to enjoy the Cascade views and a refreshing beer and to share stories from the trail with newfound friends. The more PCT travelers we’ve met at our tasting room and the more stories we’ve heard, the more we’ve understood the trail’s significance and felt a greater need to support it. It’s an important historic asset to our friends and community.

We wanted to celebrate the Pacific Crest Trail in a very real, authentic and human way. We wanted the imagery to convey the human experience of the trail so that those who would eventually enjoy this beer could gain a little bit of a deeper appreciation for the trail itself. We conducted online research for PCT hiker blogs and journal entries looking for examples that went beyond words to include illustrations that captured their experience. It didn’t take long to discover thehikeguy.com and our very own local PCT enthusiast, Kolby Kirk. We immediately fell in love with the stories (both verbal and visual) that the pages of his journal shared. It turns out that Kolby was a fan of Crux and loved the idea of celebrating the trail experience in a collaborative way with us.

"I'm honored that my journal artwork is featured on the PCT Porter can. To me, the label represents so many great things about Bend and the Pacific Crest Trail. It provides a visual reminder of how important the PCT is in my life and how it needs to be protected for generations to come." Kolby Kirk, aka "Condor," said.  "Since Crux opened, I've shared many beers with friends at the brewery and have met quite a few thru hikers there, as well."

As for the beer itself, Crux founder and brewmaster, Larry Sidor, finds porters to be the ultimate "comfort beer".  "Every time I have one, I wonder why my last beer wasn't a porter," Sidor says. "When brewed well, a porter has a smoothness combined with layers of complexity that never disappoints. I think we achieved that and more with PCT Porter"

Crux Fermentation Project is proud to sponsor the Pacific Crest Trail Association’s effort to care for and protect the trail.
 
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Crux Fermentation Project is brewer-owned and operated. We’ve designed our brewery to allow for non-traditional brewing methods like decoction mashing, open fermentation, oak barrel aging, wild yeast strains and experimental hops. All Crux beer is bottled and labeled (and now canned) in small batches right at the brewery. More at 
www.cruxfermentation.com
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The nonprofit PCTA is based in Sacramento California. Through a partnership with the U.S. Forest Service, the PCTA raises private money to finance trail maintenance and protection programs for the trail, one of 11 National Scenic Trails. In 2016, PCTA volunteers gave 104,269 hours to the trail.www.pcta.org
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