In this season of giving, we are excited to announce the launch of North Coast Steller IPA, a new brew which raises money for marine mammal research and rescue with the sale of every bottle or keg.
Through a unique partnership with the non-profit The Ocean Foundation, we have created the
to direct proceeds from the beer’s sales to non-profits dedicated to ocean research and rescue. Groups supported have included: The Marine Mammal Center based in Sausalito, the Noyo Center for Marine Science in Fort Bragg, and the Marine Mammal Research Unit at The University of British Columbia led by Dr. Andrew Trites.
Watch this short video to see how North Coast Steller IPA supports ocean research!
Named after the Steller sea lion, the beer is brewed on the Mendocino Coast in close proximity to the migratory path of gray whales. In the spirit of the Mendocino Whale Wars of the late 1960’s, North Coast continues the region’s legacy of ocean protection by providing support for ocean research and rescue.
North Coast Brewing president and ocean-lover Mark Ruedrich explains his inspiration for the beer and the cause, “We are facing increasing threats to ocean life due to climate change and each of us needs to do something about it. These non-profit partners are all doing something about it. We have an opportunity to support them and in the process we are giving our customers the chance to be part of the solution.”