Press Release
image courtesy 21st Amendment Brewing
SAN LEANDRO, CA ... Tis the season to fall in love with beer all over again and 21st Amendment Brewery’s newest variety pack is here to inspire. After all, what do you get when an India Pale Ale, an imperial IPA, a Mexican lager and a spiced ale walk into a fridge? Answer: the ultimate autumn craft-beer collection.
“Fall is a time when you’re not really sure what kind of weather you’re going to face and our variety pack will take the guessing game out of what beer you’ll be in the mood for,” says Co-founder Nico Freccia. “If the sun decides to make a guest appearance, our Mexican lager El Sully has you covered. If the temperature takes a sudden drop, our Fireside Chat spiced ale will warm you up with it’s rich malt flavor, soft spicing and cocoa notes from the addition of TCHO chocolate nibs. There’s a brew for every outcome.”
In addition to El Sully, a Mexican-style lager brewed with Pilsner and Vienna malts and flaked maize and Fireside Chat, Blah Blah Blah an Imperial IPA has snuck into this year’s round-up. Having made its first appearance for a brief time this past summer, Blah Blah Blah is a fleeting glimpse of greatness that is so elusive, it can only be available at this time in a variety pack.
“We love our hops like everyone else, but we also like to have fun with our beers,” says co-founder Nico Freccia. There are over 4,200 breweries, and counting, in America and it seems like all of them are making an IPA if not several. There are West Coast IPAs, Session IPAs, Black IPAs, Grapefruit IPAs, Blah Blah Blah (you get the idea).”
Blah Blah Blah imperial IPA is a tongue-in-cheek commentary on the popularity of the IPA style and all its sub-styles that have become part of craft beer conversations and offerings,” adds co-founder Shaun O’Sullivan. “We brewed with malts that we haven’t played with before, and in addition to that we late hopped the kettle giving the beer explosive hop flavor and aroma. It’s jam packed with Mosaic, Citra and the latest Idaho 7 hop, and at 2 pounds per barrel of dry-hops (that’s a lot of hops folks!) the aroma is amazing.”
Rounding out the pack is 21st Amendment’s flagship Brew Free! Or Die IPA, which is perhaps the brewery’s greatest illustration of its belief that a big, balanced, hoppy beer can come in a can. With a brew for everyone, the 12-pack variety ‘fridge’ is the perfect accessory to kickoff fall tailgating.
Hitting shelves on October 1st in all of 21st Amendment’s current distribution territories, the pack will be available through the New Year. Pick up a pack in CA, OR, WA, AK, ID, MN, OH, ME, NH, VT, RI, MA, NY, NJ, DC, CT, DE, MD, PA, VA, GA, FL, NV, NC, SC or IL. For up-to-date availability, events and promotions, visit www.21st-Amendment.com.
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ABOUT 21st AMENDMENT:
In 2000, Nico Freccia and Shaun O’Sullivan opened the doors to the 21st Amendment brewpub in San Francisco’s historic South Park neighborhood with Freccia managing the restaurant and O’Sullivan spearheading the brewing process. In addition to quickly becoming one of the city’s favorite pubs, 21st Amendment began expanding beyond the Bay Area by helping to pioneer the movement to canned craft beer. Known for their witty names and delicious brews, 21st Amendment offers year round selections, as well as seasonal offerings and their infamous ‘Insurrection Series’, a once-in-a-while limited edition release. Sold in 26 states, 21st Amendment operates out of its new San Leandro brewery headquarters and is among the top 50 craft beer brewers in America.
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