Brewery Release: Northwest: Get It Now ... Samuel Adams Octoberfest
Press Release
BOSTON ... Craft beer fans can dust off their lederhosen and dirndl as Samuel Adams is bringing their highly anticipated OctoberFest back to beer gardens, Oktoberfest celebrations, bars and restaurants across the country. With its classic roasted malt character and sweet notes of caramel and toffee, the fall seasonal, which was first brewed in 1989, is now among the brewery's most award-winning, beloved and sought-after beers.
BOSTON ... Craft beer fans can dust off their lederhosen and dirndl as Samuel Adams is bringing their highly anticipated OctoberFest back to beer gardens, Oktoberfest celebrations, bars and restaurants across the country. With its classic roasted malt character and sweet notes of caramel and toffee, the fall seasonal, which was first brewed in 1989, is now among the brewery's most award-winning, beloved and sought-after beers.
“Each year we look forward to brewing
OctoberFest
and toasting the 200-plus-year-old German tradition of Oktoberfest,” said Jim Koch, founder and brewer of Samuel Adams. “
The return of
OctoberFest
symbolizes the return of fall and Oktoberfest celebrations across the country, and we look forward to hoisting thousands of steins this
season
.
”
Samuel Adams
OctoberFest
will be the only
American
Octoberfest
style beer poured in Munich during
the 2016
Oktoberfest celebration
. The beer is a deep red amber, medium-bodied
märzen
-style lager with a rich malt complexity, light Bavarian Noble hop note and a smooth, sweet finish.
Hoist a Stein
Samuel Adams National Stein Hoisting Competition is the pinnacle of autumn activities and will be held at hundreds of bars and at top Oktoberfest celebrations acro
ss the country. Feats
of strength and agility are a common s
ight at Oktoberfest in Munich and since 2011
Sam Adams
has been bringing
thi
s time-honored test of strength
to the U.S.
,
where
hundreds of thousands people have competed across the country. The competition
is exactly what it sounds like: competitors must hold a one-liter stein of
OctoberFest
straight out in front without bending their elbow or spilling any
of the beer
.
The top five male and female Stein Hoisting times nationally will win a trip for two to compete in the finals in Las Vegas on November 5, 2016.
At
Caesar’s Palace, the final hoist will determine the winners -- one male and one female -- who will reign as
“
Amer
ica’s Stein Hoister of the Year”
and win the Grand Prize of a trip for two to Oktoberfest in Munich in 2017. To find local Stein Hoisting competitions, visit
SamOfest.com
.
For those who
prefer
to hoist at home, Sam Adams is
making it easy
.
Starting September 17
th
for two weeks
, drinkers can compete i
n
Samuel Adams
’
in
au
gural
6-pack
Online H
oist
C
hallenge
.
Drinkers
can grab
a 6-pack and
record
their
own video
via
Facebook Live
of them hoisting
the 6-pack
and post
publicly
using #
SamOfest
,
for a chance to win a trip to Las Vegas to watch the finalists compete
and participate in the celebration
.
See complete rules at SamOFest.com.
For
additional info and
tips on how to start training for stein hoisting, competitors can visit
www.SamO
fest.com.
...
Samuel Adams and
Sam Adams
are registered trademarks of The Boston Beer Company.
ABOUT THE BOSTON BEER COMPANY:
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen. Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America. That beer was aptly named Samuel Adams Boston Lager, in recognition of one of our nation’s great founding fathers, a man of independent mind and spirit. Little did Jim know at the time, Samuel Adams Boston Lager would soon become a catalyst of the American craft beer
revolution.
Today, The Boston Beer Company brews more than 60 styles of beer. It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients. Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as
krausening
. The Company has also
pioneered another revolution, the ‘extreme beer’ movement, where it seeks to challenge drinker’s perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of
American craft beer by entering festivals and competitions around the globe, and is one of world’s most awarded breweries at international beer competitions. As an independent company, brewing quality beer remains its primary focus. Although Samuel Adams beer is America’s leading craft beer, it accounts for only one percent of the U.S. beer market. The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit
www.samueladams.com
.
Samuel Adams, Samuel Adams Boston Lager, Samuel Adams
OctoberFest
and Boston Lager are registered trademarks of Boston Beer Company.