Brewery News: Oregon: Bend: Deschutes Brewery selects Loveland Distributing Co. for distribution throughout Virginia.

Press Release

... Bend, Oregon – Deschutes Brewery announced today it will introduce its brands to the City of Richmond, and the surrounding area in the Commonwealth of Virginia beginning early November. The brewery is partnering with Loveland Distributing Co. which is headquartered in Richmond, VA. Earlier this year, Deschutes Brewery announced that Roanoke would be the site for its future East Coast brewery location, a mere 189 miles away from Richmond.

“After extensive research in Central Virginia, it became apparent that we wanted to partner with Loveland Distributing,” remarked Stacy Denbow, Eastern Regional Sales Director for Deschutes. “The Stepanian family, which owns Loveland Distributing, is in their third generation of running this organization and we share a lot of the same core values.”

Loveland Distributing will launch Deschutes Brewery’s beers later this fall including Mirror Pond Pale Ale, Black Butte Porter, Fresh Squeezed IPA, Pinedrops IPA, as well as the brewery’s award-winning winter seasonal, Jubelale, along with its Variety Packs. 

“We are thrilled to partner with the folks from Deschutes at the onset of their major brewing investment here in Virginia,” commented Mark Stepanian, Loveland Distributing’s president and CEO.  “As beer consumers continue to evolve their tastes and brand preferences, at Loveland, we seek brewing partners capable of helping us provide Richmond with local, regional and national brands of the highest quality.  Our partnership with Deschutes will give Richmond beer drinkers the option to enjoy more exceptional beers soon to be brewed here in Virginia!”

Deschutes is looking to finish off statewide distribution in Virginia in Spring 2017.

About Deschutes Brewery
Named as OUTSIDE’s Best Places to Work for the last three years in a row and winner of the 2015 Oregon Sustainability Award, Deschutes Brewery was founded in 1988 as a brew pub in Bend, Oregon. Still family and employee owned 28 years later, the brewery is known for brewing a diverse line-up of award winning beers including the popular Fresh Squeezed IPA, Black Butte Porter, and Mirror Pond Pale Ale. From the beginning, the focus has been on crafting the best beer and food using thoughtfully curated ingredients. With a second brew pub in Portland’s Pearl District that has become a popular destination for craft beer lovers from around the world, Deschutes Brewery now ships beer to 28 states, the District of Columbia, and internationally from its main brewing facility located on the banks of the Deschutes River.  To find out more, visit

About Loveland Distributing Company
Beginning in 1958 and continuing today Loveland Distributing Company has grown to become the principle distributor for several major beer brands in the Richmond market.  Loveland’s diverse portfolio includes great beer and cider brands from large national brewers, as well as both regional and local artisan suppliers as well.  At Loveland, the goal is to bring quality brands and great consumer choice to Richmond beer consumers, while at the same time working to make our community a better place as a good corporate citizen by supporting numerous local charitable organizations. For more about Loveland Distributing visit