Press Release
image courtesy Stone Brewing Company
ESCONDIDO, CA ... Stone Brewing’s 20th Anniversary celebration continues with the encore edition of Stone 6th Anniversary Porter. Beginning this week, this imperial smoked porter conditioned with American and French oak chips will arrive in 22-ounce bottles and on draft. True to the Stone 20th Anniversary Encore series, Stone maintained the original recipe and features artwork evocative of its first time on store shelves. Fans will find either the classic label or a new version with back-label text that pays homage to the beer’s history.

What unfolds on the new 2016 label is a tribute to the recipe experimentation and an oak chip fermenter mishap that occurred while attempting to amplify Stone Smoked Porter. Stone celebrated its first five anniversaries by increasingly intensifying the hop character of Stone 1st Anniversary IPA (aka Stone IPA). By 2002, we reached a point where additional hops could not realistically be added to the recipe. So instead, to keep up with the same “go big” philosophy, Stone cranked up its year-round mainstay porter not one…but three notches! More malt, more hops and the component of French and American oak were introduced to accentuate the smokiness, chocolate and roast coffee flavors along with adding subtle notes of toffee, dried berries and vanilla. To recap the mishap, oak chips jammed a fermenter valve that, when we attempted to clear the issue, resulted in this dark-as-night wonder shooting out of the fermenter like a fire hose…and sending a lot of beer down the drain. This resulted in significant losses, which made it one of our rarest anniversary releases.

image courtesy Stone Brewing Company
“When it was first introduced in 2002, we released far less of Stone 6th Anniversary Porter than we had planned, making it a very limited release for craft beer enthusiasts,” said Stone President & co-founder Steve Wagner. “This time around, we made plenty more, without any oak chip disasters, and are excited to give our fans a fresh shot at enjoying this beer.”

Adding more to the backstory is the classic 2002 label, which was dubbed a “logophobic nightmare.” At the time, Team Stone was asked to submit words for Stone CEO & co-founder Greg Koch to incorporate into his notoriously verbose back bottle copy. Words like “lurpy” and “Huggy Bear” proved to create such nonsense that, well, this very short-lived anniversary tradition didn’t last a year longer. Consider this label an invitation to identify all the ludicrous offenders.

logophobia
[law-guh-foh-bee-uh, log-uh-] 
1) Refers to the condition of having an abnormal, extreme, and persistent fear of words.
2) Something Greg Koch never experienced prior to 2002, but has periodically since then.



The Stone 20th Anniversary Encore Series lineup can be found online here. In addition to rebrewing fan-favorite beers this year, Stone is celebrating twenty years of true craft with a historical timeline chronicling the company's two decades. Fans are encouraged to share their own personal Stone memories throughout the year using #Stone20.

Stone 6th Anniversary Porter is ready to be enjoyed fresh or stored for several years. With age and proper cellaring temperatures (55°F or lower), the smokiness may subside, resulting in a beer that further highlights sweet chocolate flavor.

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Founded by Greg Koch and Steve Wagner in 1996, San Diego-based Stone Brewing is the 10th-largest craft brewer in the United States. Stone has been listed on the Inc. 500 | 5000 Fastest Growing Private Companies list 11 times, and has been called the “All-time Top Brewery on Planet Earth” by BeerAdvocate magazine twice. The multifaceted company will be the first American craft brewer to independently build, own and operate a brewery in Europe, and is also building a production brewery and destination restaurant in Richmond, Virginia. Brewing at both locations will be underway in summer 2016. Known for its bold, flavorful and largely hop-centric beers, Stone has earned a reputation for brewing outstanding, unique beers while maintaining an unwavering commitment to sustainability, business ethics, philanthropy and the art of brewing. For more information on Stone Brewing, please visit StoneBrewing.com or the company’s social media sites: Facebook, Google+, Instagram, Pinterest, Twitter and The Stone Blog
image courtesy Stone Brewing Company