In the United States, World Cup enthusiasm is slowly waning, replaced by the next ‘it’ sport. For the city of Seattle, home to the Major League Soccer team The Sounders FC, the World Cup is a temporary distraction. For Adam Robbings, brewer (and co-owner) at Reuben’s Brews, the World Cup is reminder of his childhood (growing up in the United Kingdom).

Since he was 2 years of age, Adam was a supporter of his father’s football club – the Tottenham Hotpur. Given his British accent, and education in English schools, it’s easy to assume Adam a Football (Soccer in the United States) fan. In fact Adam was elated when he learned the Tottenham Hotpur, are coming to Seattle.

A brief history of the Tottenham Hotspur F.C.

Tottenham Hotspur Football Club, commonly referred to as Spurs, is an English football club located in Tottenham, London, that plays in the Premier League. The club's home stadium is White Hart Lane. source, Wikipedia

With news like this, Adam got to work on brewing a celebratory beer.

As a commercial brewery we have never brewed a British Bitter, a British Pale Ale.  I prefer to call the style British Pale Ale, as here in the Pacific Northwest our palettes are used to the IBU punch of our local IPAs - so a British Bitter seems in no way bitter to us! One of my favorite examples of the style is London Pride from Fullers, which is why we occasionally have that beer as a guest tap at the brewery.  I was born close to the Fuller's Brewery, and used to drive past it every day on the way to work.

With the recipe thought out, Adam reached out to the “Seattle Tottenham Hotspur Supporters Club” and Seattle Sounders FC supporters “Gorilla FC” to support local Street Soccer Seattle”, through partial proceeds from London Calling.

Look for London Calling to be on draft, at the brewery, starting July 11th.

More on London Calling British Pale Ale

With a British base malt of Maris Otter, British crystal malt to provide the backbone to offset the bitterness, Golding hops and a British fruity yeast strain, we are brewing this beer in the traditional style.  As the beer is inspired by soccer, it will be a session-able 4.7% ABV and will have 35 IBUs.  One of the reasons I've been hesitant to brew a British Pale since we opened, is that I believe the water profile is totally key for this style.  London water is very different to Seattle water, and with every beer we brew we adjust the mineral content of the water to give us the flavor profile we want.  I think I have a good idea of how we want the water to be in this beer now - after working on it for over a year!

About Reuben’s Brews

Reuben’s Brews is a small family-owned and operated brewery located in the Ballard neighborhood of Seattle, Wash. We hand craft all of our brews, which allows us to create a variety of beers and remain connected to our neighborhood. Since we opened in 2012, our beer has been honored with several local, regional and national awards. At the 2014 U.S. Open Beer Championship, we tied for 4th place. We won two gold medals at the 2014 Washington Beer Awards, and were runner up Best Small Brewery in the 2013 Washington Beer Awards. For more information, visit or follow us on Facebook and Twitter.

About Street Soccer Seattle

To foster the camaraderie, community and confidence central to the sport of soccer to empower homeless individuals to find greater success and peace in their lives.

To teach skills, develop community, and deliver practical support to homeless youth and adults to help them live self-sufficient lives.

To raise awareness and unite communities towards the goal of ending homelessness in Seattle.

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