Industry News: WI: Deschutes Brewery expands distribution to Wisconsin thru Wirtz Beverage.

Bend, Oregon – Deschutes Brewery has announced the finalization of an agreement, to distribute beer into Wisconsin. Starting July 1st of this year, Wirtz Beverage of Wisconsin will be distributing Mirror Pond Pale Ale, Black Butte Porter, Chainbreaker White IPA, and Twilight Summer Ale. All beers will be available in both draft and 12-ounce six packs.

Wirtz Beverage responds about their cooperation with Deschutes Brewery.

Stacy Denbow, expansion manager for the brewery, said, "Wirtz Beverage has been a great partner for us in other markets and we're looking forward to complementing their beer portfolio in Wisconsin with our handcrafted beers from Oregon."

"Wisconsin is home to beer lovers and there's no doubt Deschutes' entry into the market with some of their most well-loved brands causes great excitement," said Nate Phippen, vice president of sales for Wirtz Beverage Wisconsin. "We're extremely proud to play a role in bringing their beers here and confident Wisconsin will be a huge opportunity for them."

To support its craft beer partners, Wirtz Beverage Wisconsin has invested in a dedicated, statewide Craft Beer Team. That team includes beverage industry experts and beer aficionados focused on brand education and sales performance. The team is led by Paul Nowak, Craft Beer Sales Manager; Brooke Roehl, Craft Beer Brand Manager; and Phil Kuhl, Craft Beer Specialist. As shown in part by the development of this specialized team, Wirtz Beverage has made significant statewide investments into the craft beer business this year. The company plans to devote even more resources into the category in the year ahead to inspire long-term growth in Wisconsin.

About Deschutes Brewery

Founded in 1988 as a brew pub in Bend, Oregon, Deschutes Brewery is known for brewing a diverse line-up of award winning beers including the popular Black Butte Porter and Mirror Pond Pale Ale. From the beginning, fine ingredients and hand-crafting have been the focus - for both the beer and the food.  In 2008, the brewery opened a second pub in Portland's Pearl District. Deschutes Brewery now ships beer to 25 states and around the world from its main brewing facility located on the banks of the Deschutes River.  To find out more, visit www.DeschutesBrewery.com or follow on Facebook (/Deschutes.Brewery) and Twitter (@DeschutesBeer).

About Wirtz Beverage Wisconsin

Wirtz Beverage Wisconsin is a member of Wirtz Beverage Group, one of the North America's leading wholesalers of wine, spirits and beer brands.  Statewide affiliates also include operations in Illinois, Nevada, Minnesota, Missouri and Iowa as well as Canada. Wirtz Beverage Group is a division of Wirtz Corporation whose diversified holdings also include banking, real estate, insurance and the Chicago Blackhawks Hockey Team.

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