Industry News: ID: Steelhead hockey fans sue CenturyLink Arena management firm Block 22 LLC over shady beer pricing.

image sourced from the Youtube Video belowLast Wednesday (March 12th, 2014) the Associated Press (AP) announced that “A handful of Idaho hockey fans sued a Boise arena on Tuesday, saying they were duped into thinking a $7 beer contains more brew than a $4 beer”.

Most sports fans agree that supporting a team, from the stands, is a costly one. From the cost of food to the souvenirs, it's easy to empty one’s wallet. For the few hockey fans in Boise’s CenturyLink Arena, home of the Idaho Steelheads, it’s was less about price and more about volume.

Assuming you’ve watched the above video, courtesy Gwenn Gibbs, you can see why some fans are suing the Arena.

In the lawsuit the four plaintiffs are seeking $10,000, claiming that CenturyLink Arena’s mangers (Block 22 LLC) defrauded them $3 by charging them $7 for a narrower cup that held the same volume, and promoted it as a large.

In the lawsuit, Peck says he's attended at least 30 events over the past three years at the arena, including a hockey game on March 5, and that he's purchased beer each time. The other three plaintiffs say they have been attending sporting events at the venue for five years and that they bought at least one large $7 beer at each event. –source, the Associated Press

If the issue over cup sizes and volume seems familiar, then you probably heard of the infamous CenturyLink Field debacle in 2011.

"We received a copy of the YouTube video showing the quantity of liquid served in the 16 oz. beer cup is the same quantity that fits into the 20 oz. beer cup. This is the first time we have been alerted to this fact. Upon our internal investigation this afternoon, we discovered the cups that are marked 16 oz. hold 20 oz. of liquid. Fans who purchased a 16 oz. beer actually received 20 oz. of beer for the 16 oz. price. Fans that purchased the 20 oz. beer received the amount they purchased. We are working with Levy Restaurants to follow up with the cup vendor about the measurement and to determine how long this has been occurring at Qwest Field. We are determined to find a solution as quickly as possible. In the meantime, we will serve domestic beer in the 20 oz. cup at tomorrow's playoff game to ensure all fans receive the amount they purchase, and we will charge the 16 oz. price." –source, First & Goal’s statement regarding beer cup size

As of March 10th Eric Trap, owner of the Idaho Steelheads, has stated via their Facebook Page:

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