Pierced nipples, tattoos, and bikini waxes. What do these all have in common? The answer is a wager. Either that or someone has a serious affection towards pain. Then again everyone has (at least once in their lifetime) verbally committed to that simplest of exchanges, the bet. It can be something as mature as wishing the best team to win or something as complex as selling a prized muscle car. In the case of Seattle's Elysian Brewery the bet was over a beer. More specifically was who, between Elysian Brewery and Denver's West Flanders, would brew the winning teams beer, in their brewery. Did I mention that this was over who's NFL Team (Seattle Seahawks or the Denver Broncos) would win the Super Bowl.
Obviously the outcome has been decided, which meant that someone from Seattle had to visit Denver to brew a very special beer. Introducing Elysian of Boom India Pale Ale. But don't think you can walk into the three Elysian Brewery Pub or Restaurant locations. This beer has been brewed in Denver, featured exclusively at West Flanders Brewery. Oh and the brewery will be required to feature the 12th Man flag prominently throughout the pub, at least until the beer is gone (or two weeks from March 1st).
About 'The Bet'
In advance of the upcoming Super Bowl between the Seattle Seahawks and the Denver Broncos, Elysian Brewing Company is entering into a "we're going to win!" wager with its brewpub peers at Boulder, Colorado's West Flanders Brewing.
The terms of the wager are significant.
The head brewer for the brewpub of the winning city's team will be flown to the losing team's city, at the loser's expense.
There they will take over the brewery's equipment and staff to brew a beer of their choice on that brewery's equipment.
To raise the stakes even higher, on tapping day the losing brewery must fly the winning brewery team's flag for two weeks or until the beer is gone, whichever comes first.
"I cannot wait to see the Seahawks flag raised in Colorado" says Elysian co-founder David Buhler. "The NFL's top-ranked defense against the top-ranked offense makes this one of the most epic Super Bowl games ever. But the Hawks secondary is going to dismantle Manning and our offense will be in Beast mode"
West Flanders co-founder Mark Heinritz is not worried about such predictions. "The state of Washington," Heinritz says, "has excellent breweries, incredible hop fields, and the second-best football team in the NFL. The Broncos will beat the Seahawks."
"I already have the Broncos flag folded up in a Fed Ex envelope with Elysian's address," says West Flanders head brewer Brian Lutz. "The Seahawks are a great team, but Manning and the Broncos are gonna stampede to victory in New Jersey."
Lutz says he is compiling a list of premium Colorado-grown ingredients to use in the beer he intends to brew in Seattle. "The beer's gonna be delicious," he says, "but it may leave a bad taste in the mouths of Seahawks fans."
Elysian Brewing Company operates out of Seattle, Washington with three brewpubs and a large-scale production facility. Led by innovative craft beer pioneer Dick Cantwell, Elysian is known for its creativity and variety and has brewed over 300 original beer recipes since opening its doors in 1996. Elysian was named Large Brewpub of the year three times at The Great American Beer Festival®.
Each fall the pumpkin-obsessed Elysian team hosts its annual Great Pumpkin Beer Festival, which features over sixty local and guest pumpkin beers and giant pumpkin "kegs" filled with beer.
West Flanders Brewing Company opened its doors in the fall of 2012. The small-artisan brewpub specializes in beers that match Belgium's innovative traditions with a Colorado sense of adventure and quality.
West Flanders head brewer Brian Lutz is a respected, trailblazing brewer in Colorado who has led brewing efforts at Redfish New Orleans Brewhouse, Left Hand Brewing and Oskar Blues Brewery. He is co-founder of West Flanders with fellow co-founders Mark & Chris Heinritz and Barry Wolfman.