Brewery News: CA: Firestone Walker hosts the "Ultimate Beer Geek" challenge

image sourced from Firestone Walker's websiteDid you miss your chance to purchase tickets to the Firestone Walker Invitational Beer Fest? Or are you making plans to visit the city of Paso Robles to visit Firestone Walker Brewery? If you answer yes to both of these and are visiting the area around May 31st, the brewery might have your tickets.

As of Saturday, February 15th, Firestone Walker is giving away four VIP (early-entry) tickets to this year's Invitational Beer Fest. Included with the tickets is a private brewery tour, and a tasting with "The Lion" himself in David Walker. Did I mention the complimentary, overnight, accommodations, or the $100 credit at the brewery and restaurant?

All of this can be had if you are willing to film yourself, demonstrating 'beer enthusiasm', and upload it to Youtube "There are no creative parameters. However, video submissions will be judged on the basis of originality, creativity, ingenuity, cleverness, resourcefulness and pure entertainment."

“We view the term ‘beer geek’ as a badge of honor,” said Jamie Smith, Firestone Walker’s marketing commander. “We have always been maniacally obsessed with making better beer, so we have great respect for those who are equally obsessed with craft beer. We’re looking forward to what our most fervent fans can produce with inspiration and a smartphone camera.”

The winning entry will be announced, after the April 15th submission deadline, or somewhere around May 1st. But you don’t win the big prize, since the brewery is providing the runner-up with $100 credit (at the restaurant and taproom), 2 general admission tickets, a private brewery tour, and a tasting with David Walker.

For official contest official rules and video uploading details, see:


About the Firestone Walker Invitational Beer Fest

The Firestone Walker Invitational Beer Fest was born from a vision of creating a world-class festival featuring brewers who are leaders in the craft beer revolution. This is a day where we can all put down our sales and marketing pitches and simply commune and share our beers and stories with people who are truly interested in craft beer. See

In just two years, the Firestone Walker Invitational Beer Fest has established itself as one of the nation’s can’t-miss craft beer events, with attendees embracing the casual open-air setting, access to rare beers and opportunity to geek out with leading brewers.

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