Sure there are the occasional guest television spots on sitcoms and dramas. But in actuality there isn’t a show that is dedicated to promoting great beer. And no I’m not discounting Sam Calagione’s show Brew Masters, which aired on the Discovery Channel. Unfortunately for us, the show never made it past the first season.
But there is hope, with the Esquire Network’s Brew Dogs, hosted by Brewdog owners Martin Dickie and James Watt.
The concept of the show is pretty elaborate and very entertaining – visit a city throughout the United States, educate non-craft beer drinkers, and brew a beer that is unique deserving of the city. So far the show has premiered episodes in San Diego, San Francisco, Philadelphia, and Seattle.
Did we mention that the boys visited PDX a few months ago? After all we never said they haven’t been to Portland. We just never said they were featured on television.
Premiering on the Esquire Channel, October 29th, Brew Dogs come to Portland to brew a beer with Deschutes Brewery.
We don’t want to spoil too much of the show, which promotes Portland, only to say that the ingredients featured were collected along the shore of the Willamette River.
Ok so maybe WE won’t offer spoilers but Deschutes Portland Pub Head Brewer Ben Kehs does.
In the trailer, there was a clip of the show hosts standing naked in a brewhouse holding a couple of barrels. That was here at the pub. So you can imagine how the entire episode played out, we are looking forward to seeing the finished product.
The resulting brew included foraged ingredients from the area such as yarrow and scotch broom, collected by local author Becky Lerner who wrote "Dandelion Hunter: Foraging the Urban Wilderness." In addition, executive chef Jill Ramseier created some special syrups that could be added to the beer. The ultimate beer that ended up being served in the Portland pub after the filming of the show was dubbed Willamette Weiss and contained red cedar and scotch broom.
Finally, both the Deschutes Bend Pubs and Deschutes Portland, will be hosting viewing parties at 10pm. Look for free popcorn and other related snacks to be on hand during the premiere.
About Esquire Network’s Brew Dogs
The show, which first aired on September 24 on the brand-new television network, has been receiving critical acclaim. The LA Times wrote, that the series promises to “appeal -- and entertain -- both beer geeks and the beer curious as it strikes a rare balance between entertaining and educating. The show could be just what the craft beer movement needs to create even more devotees.”
About Deschutes Brewery
Celebrating its 25th anniversary this year, Deschutes Brewery began as a brew pub in downtown Bend, Oregon and is known for such brands as Black Butte Porter, its flagship brew and the nation’s number one selling craft porter, and the popular Mirror Pond Pale Ale. In addition to its original Bend pub, this family and employee-owned brewery opened a second pub in Portland’s Pearl District in 2008. The company’s main brewing facility is located on the banks of the Deschutes River and produces over 250,000 barrels of beer annually for distribution in 22 states and two provinces. Deschutes Brewery was named one of America’s Best Places to Work in 2013 by Outside Magazine. To find out more, visit www.DeschutesBrewery.com
About Esquire Network
Esquire Network is a lifestyle and entertainment network featuring programming that speaks to classic and contemporary passions and interests, from fashion and style to food and drink, travel and women and relationships. Building on Esquire’s 80 years of unparalleled insight into what makes men tick, the network will debut September 23, 2013 in 75 million homes nationwide, as well as online, mobile, On Demand, Esquire TV Now (TVE) and other platforms. Esquire Network is a strategic partnership between NBCUniversal and Hearst Magazines, and is a unit of NBCUniversal Cable Entertainment, a division of NBCUniversal.