There are few times in the year where food is the focus of celebration. For those of the Christian denomination this is usually Thanksgiving or Christmas. But for those who eschew pork for a beef brisket there’s Chanukah. But what if you're one of those greedy sods who want to share the festival of lights while simultaneously gnawing on a turkey leg?
That's right folks for the first time in over 125 years Chanukah starts the day before Thanksgiving. Go ahead and look it up if you don't believe us. Mind you Thanksgiving is a relatively recent holiday in the eyes of the Jewish faith. Still there is nothing more menacing than the prospect of being invited for latkes and beef brisket followed up with mashed potatoes and some white meat.Which is why Shmaltz reminds you that their new releases, Jewbelation Reborn and Death of Contract Brewer IPA, pair well with whichever faith-inspired meal.
Head over to your nearest grocer or pub and ask them for a bottle of Jewbelation Reborn, Death of Contract or a HE'BREW Holiday Gift Pack. As always if you can’t find it at your nearest store or pub then ask them to buy some!
Beer Description of Jewbelation Reborn®
A complex, enormous brown ale with a dynamic labyrinth of multi-layered flavors, Jewbelation Reborn® celebrates Shmaltz's new brewery in Clifton Park, NY (10 miles north of Albany). Jewbelation Reborn® is brewed with 17 malts, 17 hops and soars to 17% alc. Since its inception in 2004, Shmaltz's Jewbelation® series has been hailed by critics and showered with accolades including, "5 Stars" from Celebrator Beer News, "Best Holiday Beer" by Pacific Brew News, and Playboy Magazine naming Jewbelation Twelve® one of the "Best Winter Brews." Imbibe Magazine calls Jewbelation 14® one of the "Top 50 Beers in the World," and a blind, holiday tasting panel from SF Weekly determined Jewbelation 14® the "Best Christmas Beer" -- the brew also took home a Gold Medal at the World Beer Championships (2011). Smithsonian Magazine touted Jewbelation Sweet 16® as "the best specialty drink of all" in last year's "Guide to the Most Delicious Drinks for the Holidays."
Beer Description of Death of a Contract Brewer® Black IPA
Shmaltz's first-ever Black IPA, Death of a Contract Brewer® (7 malts, 7 hops, 7% ABV), was initially brewed to celebrate the Grand Opening of Shmaltz's new brewery in July 2013. On shelves starting this month and available through the end of the year, Death of a Contract Brewer® is available in 22 oz. bottles and this year's HE'BREW Holiday Gift Pack®.
More on the HE'BREW Holiday Gift Pack®
Shmaltz's 4th Annual HE'BREW Holiday Gift Pack® features eight 12 oz. bottles of beer which include the World Beer Championship Silver Medal winning Messiah Nut Brown Ale® and Gold Medal winner Rejewvenator®, plus the unique collaboration beers with Terrapin Brewing (Reunion Ale '13 - A Beer For Hope®) and Cathedral Square Brewery (St. Lenny's -- The Immaculate Collaboration®). It also includes two rare, barrel-aged beers, 2013's recipe of R.I.P.A. on Rye® (Great American Beer Festival, Silver Medal, 2010) and Funky Jewbelation®. Completing the only Chanukah Beer Gift Pack on any shelf this season are Death of a Contract Brewer® and Jewbelation Reborn®. The Gift Pack® features a custom glass, Chanukah candles and instructions on "How To Build Your Own Beer Menorah" -- which details how to enter the 4th Annual "Best Beer Menorah" Facebook competition for a chance to win a chosen prize!