Industry News: BC: New Belgium Brewing starting distributing to British Columbia in September

It’s been announced by Fort Collins brewery New Belgium, that a distribution deal in the province of British Columbia is now a reality. Many of those in Canadian-border states like Idaho or Washington, might not consider this news. But for those in cities like Surrey, Vancouver, or Victoria, this is a big deal.

First this continues to remind Canadian breweries to innovate, in light of another American “import”. Already local breweries like Tariq Khan, Central City, or Driftwood have seen draught handles replaced ((hopefully temporarily) by the likes of Rogue, Sierra Nevada, Deschutes, or Elysian. Keep in mind this writer isn’t discounting the integrity and ingenuity of Canadian beers. In fact on a personal note I have thoroughly enjoyed beers from those very same breweries mentioned within this story.

“For our first adventure in exporting outside the U.S., British Columbia makes perfect sense,” said New Belgium Brewing Sales Co-Pilot Brian Krueger. “This has been a great period of learning and exploring new territories for us, and we're excited to bring New Belgium's portfolio to our good friends up north.”

New Belgium began distribution in Alaska and Louisiana earlier this year, enters Florida this month, and will come to Delaware in August. For more information on the brewery, visit www.newbelgium.com.

Starting in September, Canadians and US expatriates can expect to find bottles & draught of Fat Tire and Ranger India Pale Ale, before the brewery slowly release a seasonal ale or lager. Following the rollout of FT & RIPA, or roughly 90 days afterwards, the brewery will start releasing bottles from their Lips of Faith series, their Hop Kitchen series, and Trip series. Plus for the hop heads not satisfied with Ranger IPA, the brewery has confirmed they will be releasing Rampant Imperial IPA around Christmas.

Cheers

About New Belgium Brewing

New Belgium Brewing, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, is recognized as one of Outside Magazine’s Best Places to Work and one of the Wall Street Journal’s Best Small Businesses. The 100% employee owned brewery is a Platinum-level Bicycle Friendly Business as designated by the League of American Bicyclists, and one of World Blu’s most democratic U.S. businesses. In addition to Fat Tire, New Belgium brews eight year round beers; Ranger IPA, Shift Pale Lager, Sunshine Wheat, 1554 Black Ale, Blue Paddle Pilsener, Rampant Imperial IPA, Abbey Belgian Ale and Trippel. Learn more at www.newbelgium.com.

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