Beer Release: NW: Get It Now … Sam Adams brews New Albion Ale. Jack McAuliffe’s flagship ale reborn.

image sourced from Boston Beer's websiteWhether you live on the West / East Coast or Midwest you never your first mass-market beer. For this writer my first mass-market beer was a can of Olympia. But over time I got lost in the media blitz of ‘bitter beer face’, ice-cold, freeze pasteurized, and so-called ice, beers. Eventually I came back to reality and began drinking beers like Redhook Ballard Bitter, Bridgeport Blue Heron, or Sierra Nevada Pale Ale.

These beers when enjoyed today, remind me that at some point another brewery or brewer inspired the creators of these iconic beers. For the residents of Northern California it was a man by the name of Jack McAuliffe, otherwise known as the founder of New Albion Brewing Company.

What is New Albion Brewing Company and where can I find their beer?

Sadly this question should have been asked several decades ago as the brewery no longer is in operation. In fact New Albion wasn’t even around to enjoy the brewery stock craze of the 1990’s.

Still alive and kicking around the pubs of the United States Jack never gave up his aspirations of brewing beers, the New Albion way.

More on Jack McAuliffe

Jack McAuliffe, a pioneer in craft brewing and founder of The New Albion Brewing Company, and Jim Koch, brewer and founder of Samuel Adams have brewed McAuliffe’s original New Albion Ale for the first time in 30 years, available nationally for a limited time, beginning this month. Recognized by beer experts as the original American craft beer, this American pale ale has been brewed true to its recipe using the original yeast, which had been carefully preserved at the University of California since 1977

So what’s the got to do with Boston Beer or Samuel Adams?

“Jack was brewing craft beer when nothing was easy. Nobody made small scale brewing equipment, nobody wanted to invest, retailers and distributors didn’t want your beer, drinkers couldn’t understand why the beer didn’t taste ‘normal.’  It was so different from today,” says Samuel Adams founder and brewer Jim Koch. “New Albion is a true legacy. Jack’s passion for craft beer has had a widespread influence, and has shaped the craft beer landscape. What Jack started 30 years ago inspired brewers to explore brewing full-flavored craft beers. His New Albion Ale was the original craft brew.  We wanted to work with Jack to brew his recipe for the first time in almost 30 years and recognize him for his contribution to brewing.”

More on New Albion Ale, brewed in cooperation with Jack McAuliffe and Jim Koch

Samuel Adams has brewed the original recipe for McAuliffe’s flagship beer, New Albion Ale.  McAuliffe traveled to Boston in early July to join Koch and the Samuel Adams brewers as they brewed the first batch.  New Albion Ale is a deep, golden beer brewed with American Cascade hops and a 2-row malt blend.  The Cascade hops, sourced from the Pacific Northwest, create a moderate hop bitterness and lingering citrus and floral notes, balanced by the upfront cereal character and sweet finish from the malt.

“Jim and I share a common passion for craft brewing, so I was honored when he approached me about bringing the New Albion original recipe back to life,” says Jack McAuliffe, brewer and founder of the original New Albion Brewing Company. “I can’t believe I’m brewing New Albion for a new generation of craft beer drinkers – a group that has more great beer choices than I ever had! New Albion will have a place in the growing and diverse craft beer landscape thanks to a fellow craft brewer.”

Jack’s story continued

image sourced from Boston Beer's websiteWhen McAuliffe decided to turn his passion for homebrewing into a microbrewery, it was one of the first of its kind. At its height, New Albion Brewing Company brewed about 450 barrels annually.  Microbreweries struggled under a market dominated by mass domestic beer, but paved the way for growth in the 1990s. The number of craft breweries has gone from eight in 1980, to 537 in 1994, to close to 2000 breweries in 2012.

Koch and McAuliffe share the same pioneering spirit, and like McAuliffe, Koch was convinced he could find his niche in an uncharted beer market. Koch followed his German-American family tradition and became a brewer, creating the first batch of Samuel Adams Boston Lager® in his kitchen in 1984 from a family recipe. He insisted then, as he does now, that only the world’s finest ingredients will make the best beer, and that quality and flavor are the only standards worth pursuing. Jim wanted a beer brewed with American craftsmanship and pride.

 New Albion Ale is brewed, bottled and sold by The Boston Beer Company, with all profits going directly to Jack McAuliffe. Look for six packs wherever you find Sam Adams Boston Lager or limited edition seasonal 12 packs.


About Boston Beer Company

The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. Inspired and unafraid to challenge conventional thinking about beer, Jim brought the recipe to life in his kitchen.  Pleased with the results of his work, Jim decided to sample his beer with bars in Boston in the hopes that drinkers would appreciate the complex, full-flavored beer he brewed fresh in America.  That beer was aptly named Samuel Adams Boston Lager®, in recognition of one of our nation's great founding fathers, a man of independent mind and spirit.  Little did Jim know at the time, Samuel Adams Boston Lager soon became a catalyst of the American craft beer revolution.

Today, The Boston Beer Company brews more than 50 styles of beer.  It relentlessly pursues the development of new styles and the perfection of classic beers by searching the world for the finest ingredients.  Using the traditional four vessel brewing process, the Company often takes extra steps like dry-hopping, barrel-aging and a secondary fermentation known as krausening.  The Company has also pioneered another revolution, the 'extreme beer' movement, where it seeks to challenge drinker's perceptions of what beer can be. The Boston Beer Company has been committed to elevating the image of American craft beer by entering festivals and competitions around the globe, and in the past five years has won more awards in international beer competitions than any other brewery in the world. As an independent company, brewing quality beer remains its single focus. Although Samuel Adams beer is America's largest-selling craft beer, it accounts for only one percent of the U.S. beer market.  The Boston Beer Company will continue its independently-minded quest to brew great beer and to advocate for the growth of craft beer across America. For more information, please visit

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