Brewery News: Dogfish Head Brewing’s Sam Calagione responds to “… Overated Brewery” tag on Beeradvocate.com

image of the hipster Sam Calagione courtesy of our Flirck page This blog admittedly values the limited number of opinions posted on this site. Because of this we couldn’t resist the chance to promote a story that is circulating around the web.

This past Sunday a member of Beeradvocate’s ‘flock’ decided to post the equivalent of a f**k' you to all breweries by asking the pointed question, “Most overrated brewery?”. This forum question obviously elicited many responses. And as of this post there are over 450+ replies. But that isn’t the end of this story.

Dogfish Head of Delaware decided to speak up and frankly this writer applauds the willingness to respond.

It's pretty depressing to frequently visit this site and see the most negative threads among the most popular. This didn't happen much ten years ago when craft beer had something like a 3 percent market share. Flash forward to today, and true indie craft beer now has a still-tiny but growing marketshare of just over 5 percent. Yet so many folks that post here still spend their time knocking down breweries that dare to grow. It's like that old joke: "Nobody eats at that restaurant anymore, it's too crowded.” Except the "restaurants" that people shit on here aren't exactly juggernauts. In fact, aside from Boston Beer, none of them have anything even close to half of one percent marketshare. The more that retailers, distributors, and large industrial brewers consolidate the more fragile the current growth momentum of the craft segment becomes. The more often the Beer Advocate community becomes a soap box for outing breweries for daring to grow beyond its insider ranks the more it will be marginalized in the movement to support, promote, and protect independent ,American, craft breweries.

It's interesting how many posts that refer to Dogfish being over-rated include a caveat like "except for Palo...except for Immort...etc." We all have different palettes which is why it's a great thing that there are so many different beers. At Dogfish we've been focused on making "weird" beers since we opened and have taken our lumps for being stylistically indifferent since day one. I bet a lot of folks agree that beers like Punkin Ale (since 1995) , Immort Ale (wood aged smoked beer) since 1995, Chicory Stout (coffee stout) since 1995 , Raison D'être (Belgian brown) since 1996, , Indian Brown Ale (dark IPA) since 1997, and 90 Minute (DIPA) since 2000 don't seem very weird anymore. That’s in large part because so many people who have been part of this community over the years championed them and helped us put them on the map.These beers, and all of our more recent releases like Palo Santo, Burton Baton, Bitches Brew continue to grow every year. We could have taken the easy way out and just sold the bejeezus out of 60 Minute to grow but we like to experiment and create and follow our own muse. Obviously there is an audience that appreciates this as we continue to grow. We put no more "hype" or "expert marketing" behind our best selling beers than we do our occasionals. We only advertise in a few beer magazines and my wife Mariah oversees all of our twitter/Facebook/dogfish.com stuff. We have mostly grown by just sharing our beer with people who are into it (at our pub, great beer bars, beer dinners, and fests) and let them decide for themselves if they like it. If they do we hope they tell their friends about. We hope a bunch of you that are going to EBF will stop by our booth and try some of the very unique new beers we are proudly bringing to market like Tweason'ale (a champagne-esque, gluten-free beer fermented with buckwheat honey and strawberries) and Noble Rot (a sort of saison brewed with Botrytis-infected Viognier Grape must). One of these beers is on the sweeter side and one is more sour. Knowing each of your palettes is unique you will probably prefer one over the other. That doesn't mean the one you didn't prefer sucked. And the breweries you don't prefer but are growing don't suck either. Respect Beer. The below was my favorite post thus far.

This thread is hilarious. Seriously, Bells, Founders, FFF, Surly, RR, DFH, Bruery, Avery, Cigar City, Mikkeller are all overrated?

Since I'm from Ohio, I'll pile on and add Great Lakes, Hoppin Frog, and Brew Kettle to the list. Your welcome.

Hopefully soon we will have every craft brewery in the US on the list.

- source, Beeradvocate.com’s Most Overated Brewery? Thread

Editorial Warning

On a personal note this writer has often thought that there would come a day when a brewery’s success might be its undoing. For me I grew up on breweries like Redhook, Guinness, Olympia, and Rainier. But there comes a time when one must continue to try new and interesting beers. But we will always come back to the beers we consider safe. As to the relevancy of the list we can only say that at best it’s suspect and at worst down-right sad. Anytime you promote / ridicule anything you impact its momentum.

Remember, not everyone has tried Dogfish Head, Lost Abbey, Stone, or even Boston Beer’s Sam Adams Lager. For every ‘been there, done that’ there is someone who has never even tasted their first, craft beer. But for every award-winning, high quality, beer or brewery, there is an equally deplorable beer or brewery. And much like anything Darwinian the excellent, hard working, breweries will succeed and the, so-called overrated breweries will fail.

So before you bury a brewery as ‘overrated’, you should consider if the title is deserved.

Cheers

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