The scenario is a common one. You walk into a bar, a grocery store, or a festival; and approach the counter. After an exhaustive examination and re-examination you choose the beer that has the best looking label. Course it doesn’t hurt if it happens to be a beer style that you like. You take your first sip and hopefully you are entertained.
Now comes the hard part, where can you find this and who is responsible for that eye catching label? The answer is simple, sales & marketing. Fact is if it wasn’t for someone pounding the pavement or sitting at a computer we wouldn’t have the beer you are consuming now. And of course where would we be without those logos, artwork, and labels?
So it is with some amount of happiness that I pass along this announcement from Bend’s Deschutes Brewery.
Deschutes Brewery welcomes some new members to its sales and marketing team – pioneers to help spread the word about what’s brewing at the Bend, Oregon craft brewery. The expansion of this integral team comes on the heels of significant growth for the company over the last couple of years.
Molly Izo, Marketing Coordinator. Izo is responsible for supporting the entire marketing team by managing the flow of all marketing projects including acting as a liaison with outside agencies, communicating with field sales personnel on marketing projects, event coordination support, packaging design and label approvals, and public relations coordination. Previously, Izo was in a similar role at Bank of the Cascades in Bend, and she holds a business degree from Oregon State University.
Angela Jasus, Field Event Manager. In this position, Jasus is responsible for developing and executing a strategic event plan both for the Deschutes Brewery headquarters, as well as in various sales markets around the country. She is the primary contact for all Deschutes Brewery related event plans and marketing sponsorships. Jasus comes from a strong event management background in catering primarily for the Centerpiece Qualcomm Stadium in San Diego. She holds a business degree from Bryant College in Rhode Island, with a concentration in marketing and communications.
Derek Johnson, Minnesota Market Manager. In his new role, Johnson will continue to use his expertise in the beer industry to grow Deschutes Brewery’s presence in Minnesota, North Dakota and South Dakota. Prior to joining Deschutes, Johnson worked for J.J. Taylor, a beer distributor based in Minneapolis, and he has worked in distribution for the last 10 years. He is a Certified Cicerone™, a program that designates those with proven expertise in selecting, acquiring and serving today’s wide range of beers.
Rebecca Selkregg, Category Manager. Selkregg works with the Deschutes Brewery national accounts team, providing quantitative consumer and category insights, while providing the sales and marketing teams with fact-based data highlighting trends in sales volume, competitor volume, styles, pricing and distribution. She comes from nearly eight years working in the beverage industry; previously she was a sales and finance analyst with Pyramid Breweries and Jim Beam Brands. Selkregg holds her bachelor’s degree from Oregon State University and has a master’s in business administration from San Diego State University.
Adam Baldwin, Southwest Zone Market Manager. Baldwin has joined Deschutes as market manager overseeing the states of Arizona and Utah. Previously, Baldwin was on the management team of Whole Foods as the Arizona/Nevada regional wine and beer buyer. Before this, Baldwin spent years working with resorts, restaurants and bars in many capacities stretching from coast to coast. He will apply his extensive beer knowledge to his new position. Baldwin holds a liberal arts degree from Boston University with an emphasis in journalism and public relations.
About Deschutes Brewery
Located on the banks of the Deschutes River in beautiful Bend, Oregon, Deschutes Brewery is in the business of daring people to expect more from their beer. That’s why we started off back in 1988, selling Black Butte Porter at a time when others were sure a dark beer would never catch on. Our brewers love to buck convention, especially if it makes someone nervous. For us, however, the highest praise is a raised glass and a toast of “Bravely Done!” For more information about Deschutes Brewery and its courageously crafted beers, please visitwww.DeschutesBrewery.com, on Facebook atfacebook.com/Deschutes.Brewery or on Twitter at Twitter.com/DeschutesBeer.