Let’s be honest for a moment here, if you are reading this you are one of two categories of enthusiasts, glassware and too much glassware. Whether is from a Brewers Night, Brewers Dinner, or you just happen to be at the grocery store and spot that limited edition St. Patrick’s Day pint glass, you own or know someone who has beer glassware.
This holiday season, New Belgium is reminding that sometimes it better to treat others, than yourself. Especially when it comes to the proper glass to raise a toast to.
The merry season is once again upon us, and the lovely sound of clinking glass will be plentiful. New Belgium Brewing, maker of Fat Tire Amber Ale, hopes to sweeten your holiday gift-giving with beer globes that offer an abundance of cheer. Made especially for New Belgium beer lovers, each glass offers a specially designed shape and comes packaged in a custom winterized two-pack mailing “gift box” for $5.99 (visit www.newbelgium.com and click “Give Glassware”).
From top to bottom, these globes enhance every beer tasting experience. The Belgian globe shape captures and directs the beer’s aromas toward your nose, while a narrow opening benefits the foam; the logo etching on the bottom of the glass provides nucleation, designed to refresh and release flavors and create a continuous stream of bubbles; and it is all balanced atop a sturdy stem to keep hands from warming the beer and to allow for unobstructed viewing pleasure.
“Synonymous with Belgian tradition, these globes are made with attention to every detail,” said Bryan Simpson, New Belgium Spokesperson. “As a gift for a faraway relative or a jolly way to set the holiday table, these glasses are built to delight.”
Want to know how you can participate in the spirit of gift giving, then head over to the holiday party page, on New Belgium’s website.
New Belgium Brewing Company, makers of Fat Tire Amber Ale and a host of Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.