Vancouver, BC, Canada – If you are a guy with some spare stubble on that oft unmanicured face of yours, you might have considered growing some scruff of the winter. If you are one of the recent initiates, who since November 1st, turned down the feeling of a sharp blade, or the whir of an electric, we have something for you. Across the country and the world, men are leaving their Schicks, Gillettes, Brauns, and straight razors to slowly rust in the name of solidarity.

Movember is upon us and if you haven’t heard of it, then you should know its not too late.

Movember challenges men to change their appearance and the face of men’s health by growing a moustache. The rules are simple, start Movember 1st clean-shaven and then grow a moustache for the entire month.  The moustache becomes the ribbon for men’s health, the means by which awareness and funds are raised for prostate cancer.  Much like the commitment to run or walk for charity, the men of Movember commit to growing a moustache for 30 days.

The idea for Movember was sparked in 2003 over a few beers in Melbourne, Australia.  The plan was simple – to bring the moustache back as a bit of a joke and do something for men’s health. No money was raised in 2003, but the guys behind the Mo realized the potential a moustache had in generating conversations about men’s health.  Inspired by the women around them and all they had done for breast cancer, the Mo Bros set themselves on a course to create a global men’s health movement.

In 2004 the campaign evolved and focused on raising awareness and funds for the number one cancer affecting men – prostate cancer. 432 Mo Bros joined the movement that year, raising $55,000 for the Prostate Cancer Foundation of Australia - representing the single largest donation they had ever received.

The Movember moustache has continued to grow year after year, expanding to Canada, the US, UK, New Zealand, Ireland, Spain, South Africa, the Netherlands and Finland.

In 2009, global participation of Mo Bros and Mo Sistas climbed to 255,755, with over one million donors raising $47 Million for Movember’s global beneficiary partners.  We are proud to announce that last year’s Canadian campaign was the second largest in the world behind Australia, with 35,156 Mo Bros and Mo Sistas coming together to raise $7.8 million for Prostate Cancer Canada. –source, Movember.com

As a way to show their support for this worth while cause, Granville Island Brewing is inviting beer fans and zealots to give up shaving for the entire month of November. Now in its second year, GIB will donate 25 cents from each 6 pack and 10 cents from each pint of Lions Winter Ale sold to Prostate Cancer Canada.

“Things are about to get pretty ugly around here for a while,” says Granville Island Brewing’s general manager Walter Cosman. “We ran a very successful internal Movember campaign last year - and because we know this is an important issue to many of our consumers and trade partners, we decided to involve them and show our support for the community and mens’ health in a fun way.”

If you are one to accept the challenge, then join GIB’s Twitter and Facebook to see the progress by brewmaster Vern Lambourne and his staff.

GIB fans can stay updated, post pictures of their own growing efforts and take part in contests with great prizes, while raising funds and awareness for a cause that affects all of us. The fundraising goal for the campaign is $25,000!

As an added incentive, Granville Island will be including a limited edition ‘Mo’ guide in each specially marked six-pack of Lions Winter Ale. Also look for pubs, bars, and restaurants to feature unique die-cut coasters that allow consumers to wear their very own GIB-inspired “Mo” while enjoying a Lions Winter Ale.

Bar and restaurant staff will be competing in their own contest to raise funds and grow a “Mo” for charity. At the end of November, GIB will be hosting a shave-off party with special guests to celebrate a month of hard work and monies raised for the Movember Campaign.

Last year’s Canadian Movember campaign was the second largest in the world behind Australia. 35,156 Mo Bros and Mo Sistas came together to raise $7.8 million for Prostate Cancer Canada.
Lions Winter Ale is available at your local liquor store and your favourite pub or restaurant. This November, make your beer purchase count and help GIB raise funds for Prostate Cancer Canada.
For more information on GIB’s Movember activities, visit www.gib.ca, or follow us on Twitter at www.twitter.com/itsgoodtobehere.

About Granville Island Brewing (GIB)

Established is 1984, Granville Island Brewing (GIB) is Canada’s first microbrewery offering a variety of award-winning beers which are brewed and sold here in BC. GIB is dedicated to handcrafting only the finest premium beers that are 100 per cent all-natural and brewed in small batches to provide consumers with the ultimate tasting experience.  In celebration of their West Coast heritage GIB names each beer after iconic Vancouver locations that embody the local lifestyle. From the original Island Lager and English Bay Pale Ale, to Cypress Honey Lager, and now their latest innovation; Brockton IPA, GIB continues to produce a diverse portfolio of beers inspired by life on the West Coast. For more information, visit www.gib.ca.

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