(NW) Sam Adams Rewards Bars That Encourage Craft Beer Awareness
If you are a frequent visitor to some of the upper scale (and occasionally dive-ish) bars you have no doubt seen the iconic blue handle with the familiar words, Samuel Adams Boston Lager. Let’s face it, with Budweiser, Miller, and Coors all being foreign owned, we only have Boston Beer (aka, Sam Adams) to remind us of what an American beer should be. What most people don’t seem to notice is that despite those familiar commercials and the sight of a Boston Lager on draft, the brewery is still small at 2 million barrels (or 4 million kegs).
Recognizing that without word of mouth the helpful encouragement of bartenders and servers everywhere, Boston Beer is rewarding those that personify fresh tasting, perfectly poured, pints of Sam Adams Lager with a special medallion. Here’s what they had to say regarding this special promotion.
The brewers at Samuel Adams take quality seriously and strive to bring the best craft beer possible to their drinkers. To help maintain that level of quality once the beer leaves the brewery, Samuel Adams is rewarding bars & restaurants across the country that go the extra mile in giving their customers an extraordinary beer with the “Perfect Pour” certification.
For the last 25 years, Jim Koch and the brewers at Samuel Adams have been traveling the world to hand select the finest ingredients to use in brewing Samuel Adams beers. Their hands-on involvement from ingredient selection through the entire brewing process ensures the care and attention to detail needed to make quality beer. To this day, Jim still tastes every batch of beer brewed at Samuel Adams to make sure it meets his expectations. And those standards are still held high after the beer leaves the brew house. In 1988, Jim introduced the concept of readable freshness dating on all Samuel Adams bottles so that consumers would always have a fresh beer. Today, Samuel Adams remains the only brewer with a cooperative program with its distributors to buy back its beer when it’s past its peak freshness date. To take the beer drinking experience to the next level, Jim introduced the Samuel Adams Boston Lager® Pint Glass to beer drinkers in 2007. The glass was the first of its kind, specifically designed to showcase the beer as the brewers intended, delivering the optimum full-flavored taste and aroma of Samuel Adams Boston Lager®.
With all of the quality measures in place at Samuel Adams, the brewery wanted to reward bars & restaurants that take the same pride in providing their customers with a high quality experience when it comes to enjoying craft beer. Samuel Adams is helping its accounts achieve this goal by holding wait staff training sessions, demonstrating how to pour the perfect pint and ensuring that the beer is fresh and the draft lines are clean.
In order to qualify for the “Perfect Pour” certification, an account must allow Samuel Adams sales people to educate their staff on beer and draft quality, serve Samuel Adams Boston Lager on draft, use the special Samuel Adams Boston Lager Pint Glass for all Samuel Adams Boston Lager poured and consistently serve fresh, high-quality beer.
“The brewers at Samuel Adams want their drinkers to enjoy a perfect pint of beer every time. Recognizing bars and restaurants that strive to serve one every single pour helps drinkers find the best craft beer available,” said Jim Koch, Founder & Brewer at Samuel Adams.
Bars and restaurants that are recognized with the “Samuel Adams Perfect Pour” certification will receive:
• A tap handle medallion to be affixed to the Samuel Adams Boston Lager tap handle in the account
• A framed and personalized letter from Jim Koch, Brewer and Founder of Samuel Adams
• Rights to feature the Perfect Pour medallion on all custom Point-of-Sale
THE BOSTON BEER COMPANY BACKGROUND:
The Boston Beer Company began in 1984 with a generations-old family recipe that Founder and Brewer Jim Koch uncovered in his father’s attic. After bringing the recipe to life in his kitchen, Jim brought it to bars in Boston with the belief that drinkers would appreciate a complex, full-flavored beer, brewed fresh in America. That beer was Samuel
Adams Boston Lager®, and it helped catalyze what became known as the American craft beer revolution.
Today, the Company brews more than 21 styles of beer. The Company uses the traditional four vessel brewing process and often takes extra steps like dry-hopping and a secondary fermentation known as krausening. It passionately pursues the development of new styles and the perfection of its classic beers by constantly searching for the world’s finest ingredients. While resurrecting traditional brewing methods, the Company has earned a reputation as a pioneer in another revolution, the “extreme beer” movement, where it seeks to challenge drinkers’ perceptions of what beer can be. The Boston Beer Company strives to elevate the image of American craft beer by entering festivals and competitions the world over, and in the past five years it has won more awards in international beer competitions than any other brewery in the world. The Company remains independent, and brewing quality beer remains its single focus. While Samuel Adams is the country’s largest-selling craft beer, it accounts for just under one percent of the U.S. beer market. For more information, please visit www.samueladams.com.
Although its unclear when this will materialize around the Northwest, we look forward to walking in and seeing something that says, the proprietors care about beer.
Cheers
