Pacific Northwest – A while back we reported on a certain ‘canned-only’ brewery arriving in the Northwest, with beers featuring interesting names. Beers like Hell or High Watermelon Wheat, Live Free or Die IPA, and Monk’s Blood, were resting on shelves and in glasses across the Northwest. Then came word of a beer called a Black India Pale Ale (later called Cascadian Dark Ale or India Black Ale) with the marketing name of Back in Black IPA, but alas it was only available on draft.
Today we have received word from the brewery that you guessed it, Back in Black is now available in cans.
The 21st Amendment Brewery today announced the release of Back in Black, the first black IPA in the USA in a can. "Our Black IPA is a declaration of Independence from the tyranny of the expected," declared co-founders Nico Freccia and Shaun O'Sullivan. Black IPA is the newest official style in American craft beer, recently recognized by the Brewers Association as its own category for the upcoming 2010 Great American Beer Festival. 21st Amendment will be among the first breweries in America to package a black IPA as a year-round offering. The beer will be available in cans and on draft beginning July 19, 2010.
Back in Black is a 6.8% ABV, 65 IBU India Black Ale, or black IPA. 21st Amendment first served Back in Black on tap in its San Francisco pub more than three years ago and it quickly became one of the most popular beers on tap, making it the natural choice as the next beer to be added to 21A's line-up of pioneering canned craft beers. Black IPA is a style that developed out of a desire to do something different with the hugely popular IPA style. The difference with 21A's Back in Black is in the special rich, dark malts it employs, which add color and a smooth, almost chocolatey flavor and finish.
"We were certainly among the first several years ago to regularly brew this beer, as breweries around the country began to experiment with black versions of traditional styles-from black IPAs to black Saisons," notes Brewmaster O'Sullivan. Black IPA was an experimental style that caught on and continues to grow in popularity. "Brewing this style and being a leader in this category supports our mission to be original, push boundaries and get people to be less 'traditional' in the way they think about and drink beer," he adds.
"The name 'Back in Black' was a natural expression of the beer," said Freccia. "The name just has a certain amount of attitude that carries over to people's perception of the beer. It's kind of hard-core, hard-driving and has a good beat of hop flavor and an anthem-like chorus of smooth malts. The elements of fun and attitude embodied in the name fit our brand well."
Back in Black's black can and six-pack graphics are dark and edgy. A modern-day Paul Revere bellowing out his call from the seat of a mean-looking motorcycle. Alongside the graphics, the copy reads, "Inspired by Paul Revere's midnight ride we rebelled against the British style IPA, embraced the more aggressive American version, then recast it in bold, brave defiant black."
Back in Black is available in cans and on draft starting July 19 at better bars and stores in all 15 of 21st Amendment's current distribution territories which include CA, OR, WA, AK, ID, MN, OH, MA, NY, NJ, DC, MD, PA, VA, and GA. For up to date availability, events and promotions, visit 21A's website at www.21st-Amendment.com. –source, 21st Amendment Brewery
About 21st Amendment Brewery
Who the heck are these guys? Hey, we're Nico & Shaun. We live for great beer. In 1920, there were thousands of breweries across America making unique hand-crafted beer. The passage of Prohibition wiped out this great culture. After thirteen years without beer, the states ratified the 21st Amendment, ending Prohibition in America. At the 21st Amendment Brewery, we celebrate the right to brew beer, the freedom to be innovative, and the obligation to have fun.-source, 21st Amendment Brewery