image of Fred Eckhardt courtesy of's Flickr page Portland, OR – This came across our desk and we had to include this on the front page. Perennial favorite, (and now in its fourth year), Fredfest is coming this May 10th. Those of you who have been to previous year’s of this festival celebrating the life of Fred Eckhardt might be scratching your heads.

That’s correct, May 10th is a Monday and it is actually Fred’s birthday. As of this post the tickets will have gone on sale already and you would be foolish to spend too much time on here. Instead of us prattling on about the life of one of the industry’s most respected writers, here is what the organizers had to say.

Previous year’s the event was held on the weekend despite the actual day celebrating Fred’s birth on this planet was

The littlest big beer festival in the world – or at least in Portland – is slated for Monday, May 10, Fred's actual 84th birthday.  Tickets go on sale immediately at the official Web site:

What started as a surprise 80th birthday party for world-renowned beer writer Fred Eckhardt grows each year and has become a significant fundraiser for the charity of Eckhardt’s choice. Now in its fifth year, this year’s proceeds will go toward finding a cure for juvenile diabetes.

In a quest to answer the timeless question: “What Would Fred Drink?” lucky Fred fans will gather at the NEW Hair of the Dog brewery and tasting room, 61 Yamhill Street in southeast Portland the evening of May 10, from 6 to 10 p.m.  They will be treated not only to a rare assortment of hand-selected beers, but also light fare and a birthday cake -- complete with a round of "Happy Birthday" -- for Fred. Cheeses, chocolate, candy and even cereal will be offered in abundance so attendees can experience some of Fred's famed beer-and-food pairings.
At the FredFest, there will be a silent auction at the event featuring bottles of rare beers. And a worldwide online auction of rare beers and vertical flights will be held the same weekend, allowing Fred fans across the globe to be a part of Fred's birthday and the FredFest celebration and fundraiser – even if they can’t actually attend the FredFest event.
Cost for FredFest is $50 in advance and includes a souvenir glass, free ticket for a raffle of bottled specialty beers and four hours of sampling, sipping and story-telling with Fred. Tickets are limited and they are going fast (they've sold out every year to date), so get your tickets before it’s too late at and also at

May 10th, 2010 6:00 PM to 10:00 PM $50
The Fourth Annual Fredfest, Hair of the Dog Brewery *new location
61 Yamhill Street Portland, OR visit or


About the photo’s author
"Matt Wiater is a photographer covering the Portland beer scene for"

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